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Chisel Creation

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United Arab Emirates
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Chisel Creation

At Chisel, we are passionate about creative ideas generation, architectural design and brand building.

Chisel epitomizes a vision of true integration through brand leadership, innovation and value and demand creation. We innovate ideas that inspire architects, capture attention in the marketplace and enable a sustainable business with the optimum financial returns. We proudly craft forms that allow others to see the world differently and perhaps to live differently. Our ideas are shaped by our cust

omers’ ambitions, the evolving cultural and social landscape and the complexities of our ever-changing environment. Our core focus at all times is to create sustainable competitive solutions and innovative architecture concepts to secure optimum financial returns for both investors and end users.

28/07/2019

Clients know that good creative is effective and necessary, yet for some reason, they don’t feel it’s worth paying for. Consequently, asking constantly for discounted quotations.

Many clients just don’t see what the big deal is about creativity, and they’ll often go for the cheapest, rather than for the best. Hence, creatives who want to compete on efficiency and quality often feel left out.

Clients may think “Wow, what a great creative work” while simultaneously thinking ‘it can’t be that hard’. This is the dark side of creating effective, clean and elegant concepts. They look so easy, and yet the client has no idea how much experience, blood, sweat, and tears went into coming up with those strategically effective creative concepts.

Low-paying clients can be as well, one of the most difficult to deal with; the less you charge, the more demanding they seem to become.

Therefore, standing our ground as high-value creatives is essential, especially when everyone else around us are caught in a bidding war for the cheapest prices. It might seem like common sense to simply give in and start offering our services for less than they’re worth, but this is actually the worst thing we’ll ever do.

Anyhow, positioning creative services as being the cheapest solution, rather than the most valuable, is a well-known problem to the creative community.

After all, clients will always find someone who can do it cheaper, but -by the end of the day - only the client (brand) will pay the price of cheap creative rates.

09/06/2015

How to Use the Psychology of Color to Create Value & Demand?

Color has an enormous power over our attitudes and emotions.
When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotions and resulting behavior.

Research from QuickSprout indicates that 90% of all product assessments have to do with color... It’s a no-brainer fact that color affects conversions... Big time.

It’s determined that it takes a mere 90 seconds for a customer to form an opinion about a product. And, 62-90% of that interaction is determined by the color of the product alone.

Color psychology is a must-study field for leaders, marketers, managers, architects, interior designers, product designers, packaging designers and entrepreneurs … Color is critical, our business success depends upon how we use color.

Color is a tricky thing. You have to use it in the right way, at the right time, with the right audience, and for the right purpose.

Women don’t like gray, orange, and brown. They like blue, purple, and green... The sociological differences between color gender preferences are a whole branch of study by itself. In a survey on color and gender, 35% of women said blue was their favorite color, followed by purple (23%) and green (14%). 33% of women confessed that orange was their least favorite color, followed by brown (33%) and gray (17%).

Men don’t like purple, orange, and brown. Men like blue, green, and black... If you’re marketing to men, these are the colors to stay away from: purple, orange, and brown. Instead, use blue, green, and black. These colors - blue, green, and black - are traditionally associated with maleness.

There is a wide agreement in the research community on the psychological effects of the color blue. Its subtle message of trustworthiness and serenity is true... Hence, you can use it to your brand advantage.

14/03/2015

No More USPs… Create Your Own MBEs.

There are two types of brand experiences... Forgettable and unforgettable and the difference is often quite micro… In branding, the opposite of love isn’t hate; it’s apathy.

Today, companies within any category are becoming lookalike in terms of products, offerings, technology or services. Therefore, the question is, how they could sustain loyalty and demand?

Today, there’s no such thing as a USP (unique selling proposition) anymore to achieve brand leadership and competitive advantages, we have to search for Micro Brand Experiences (MBE’s) that would give the brand the desired edge.

The “Micro Brand Experiences” are the creation of consistent quality thinking, quality service and quality product, allowing brands to offer little added values, smart gestures and slight emotional experiences hoping to create an ever-lasting brand affinity.

Consumers understand brand behavior better than ever and aren’t easily fooled, so if you wish to stand out at all, you have to be consistently good in every little thing you offer, do or communicate as a brand.

To create a brand, you need to create unforgettable minor brand experiences and to do it consistently well… With Chisel Creation comes the ability to not only define which of the “Micro Brand Experiences” matter, but to amplify its effectiveness and emotional power; to amplify them into usable; marketable edges that are commercially viable.

24/12/2014

Dear Friends & Partners,

We wish you and your beloved family, a happy new year and merry christmas, may his mighty bless you all with love, health and wealth in 2015 and beyond… Cheers

21/09/2014

The creation of a worldwide 3 star hotel brand is far of being a straightforward exercise. The creative process becomes complex when considering the cost efficiency; when creating the brand idea while contemplating the integration of the concept across all components of the hotel and securing diversified revenue streams to maintain financial sustainability and market leadership.

Chisel Creation is honored to have gained the confidence of MBLC (Mohammed Binladin Company) to conceptualize this new international hotel brand that will hopefully earn the world’s recognition and admiration.

To date, “JEANS HOTEL” brand been registered in more than 40 countries, promising a unique and casual experience within the hospitality industry.

The hotel was conceived in collaboration with the leading development & project management consultants “VCA” and Almax architects under the leadership of MBLC management.

19/07/2014

Idiots, as a client or as a colleague at the office, are just as hazardous to your health as ci******es, caffeine or greasy food, according to researchers at Sweden’s Lindbergh University Medical Center.

The new study reveals that stress is one of the top causes of heart attacks and working with those idiots is one of the deadliest forms of stress.

Almost all of the low-risk patients, their heart attack came less than 12 hours after having a major confrontation with one of these idiots!

Dr. Dagmar Andersson says, “most people have very poor coping-skills when it comes to stupidity – they feel there’s nothing they can do about it, so they just internalize their frustration until they finally explode”.

A man collapsed right at his desk because the lady at the next cubical kept asking him for the white correction fluid - for her computer monitor!

Those idiots compensate for their incompetency by acting bossy, gossiping, manipulating facts, creating conflicts and most diffidently misleading others… Save your health, sanity and creativity, avoid them.

26/04/2014

From the mindset perspective (not the functional business practice), there is a vast and fundamental difference between Real Estate Companies & Real Estate Development Companies…

Real Estate Development companies are driven by vision, unwavering devotion in down-market, they are planners, investors, living in the future, long sighted, contributors to economic sustainability, committed, community centric, innovators, creators of added values, advanced, strategic, inspiring, brand builders, establishing relationships, persistent, seeking end-users and investors, leaders, active in buyers’ market, informative promoters.

Yet, most Real Estate companies are driven by greed, they vanish in down-market, living in the past, after quick cash and quick solutions, seeking short-term returns, egocentric, ready to exit the game, traditional, conventional, tactical, luring, unable to establish a brand, fluctuating, mostly attracting speculators, followers, active in sellers’ market, cheap promoters… No wonder we suffered the economic crisis!

11/04/2014

Virgin brand values are the mirror image of Richard Branson's virtues, he became the core spokesperson behind the brand, the star, the source of confidence and credibility... Richard Branson became the authority in setting the standards that lead him to expand his business portfolio and to explore constantly new potential venues. He encouraged human interaction on social media for the philanthropic actions he represented, he listened and created value; he respected and created demand. Today, many decision makers are failing to recognize that the ultimate form of marketing for their brands, is themselves! We remain...

04/04/2014

A simple message on behalf of the elite creatives to some clients to buy-into the creation of value and demand…

15/03/2014

" Attention Economy "

Attention economics is an approach to the creative management of information that treats human attention as a scarce commodity by applying augmented creativity to deliver intriguing information; to generate the desired business returns.

06/03/2014

Neuroscience paints a complicated picture of creativity. As scientists now understand it, creativity is far more complex than the right-left brain distinction would have us think (the theory being that left brain = rational and analytical, right brain = creative and emotional). In fact, creativity is thought to involve a number of cognitive processes, neural pathways and emotions, and we still don't have the full picture of how the imaginative mind work. The Huffington Post.

26/02/2014

The BRAND IDEA model illustrates how innovation, value & demand strategies are co-creations of collective intelligence
inside & outside the company, mediated by the inspiring IDEA.

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Our Story

At Chisel, we are passionate about creative ideas generation, architectural design and brand building. Chisel epitomizes a vision of true integration through brand leadership, innovation and value and demand creation. We innovate ideas that inspire architects, capture attention in the marketplace and enable a sustainable business with the optimum financial returns. We proudly craft forms that allow others to see the world differently and perhaps to live differently. Our ideas are shaped by our customers’ ambitions, the evolving cultural and social landscape and the complexities of our ever-changing environment. Our core focus at all times is to create sustainable competitive solutions and innovative architecture concepts to secure optimum financial returns for both investors and end users.