SoBo Regional Communications

19/05/2026

ChatGPT Ads are already starting to appear, and AI search is changing how customers discover businesses online.

The businesses paying attention now could have a major advantage.

Read the latest blog. Link in comments 👇

AI powered search is changing the way customers discover businesses online. As platforms like ChatGPT introduce advertising and AI generated recommendations, small and regional businesses have a new opportunity to improve visibility, compete with larger brands and prepare for the future of digital m...

13/05/2026

One selfie. Two professional headshots. All created FREE in ChatGPT. 👏
From couch selfie to:
✨ LinkedIn-ready corporate
✨ Business casual website photos
✨ Social media profile pics
No studio. No photographer. No leaving the house.
This is exactly why AI is becoming such a powerful tool for small business owners and personal brands. Fast, affordable content creation without the usual hassle.
And yes… the original selfie was taken on the couch in trackies. 😂

11/05/2026

Loved writing this one for Ballina News Daily. Lennox Head's Lily-Grace Grant is back home after Australian Idol and she's already deep into new music, song writing and a big run of June gigs. She's got a lot ahead of her. 🎶

By Emily Longhurst Lennox Head singer Lily-Grace Grant has returned home from Australian Idol with new music in the works, a busy run of gigs ahead and plenty of support still flowing in from fans across the Northern Rivers. The 18-year-old recently reunited with her fellow Top 12 contestants for th...

06/05/2026

The Celtic Festival has wrapped and honestly? This week is where the real opportunity is.

Visitors are home, the experience is still fresh — and that doesn't last long. I've put together a practical guide for Glen Innes businesses on how to make the most of the next few weeks (and beyond).

The Australian Celtic Festival has wrapped for another year — but for Glen Innes small businesses, the real opportunity is just beginning. This week, while visitors are home and the experience is still fresh, is the highest-value window in your post-event calendar. Here's how to build a communicat...

04/05/2026

Traffic jam north of Walcha yesterday 🐄

02/05/2026

30/04/2026

The Celtic Festival kicks off tomorrow. One of the best opportunities of the year to support local business and for local businesses to get noticed.

We help small businesses, tradies, farmers, and NFPs across the region communicate clearly and get more work — not just during festival season, but all year round.

26/04/2026

Most NSW farmers aren’t short on quality. They’re short on visibility. New guide: realistic farm marketing strategies that fit busy rural lives, with honest trade-offs and a practical time budget. Read it now: https://wix.to/EguSuoD

Most NSW farmers have a product worth talking about. The problem isn't quality — it's visibility. Here's how to build a marketing strategy that actually fits farming life, with honest trade-offs and a realistic time budget in mind." Short enough for a preview card, specific enough to earn the clic...

22/04/2026

Is your branding costing you work?

I’ve put together a simple guide on branding and brand refresh for small business — now up on the blog 👇

Why Branding Matters for Small BusinessYour branding is how customers recognise, remember, and trust your business.If it looks outdated, inconsistent, or unprofessional—you could be losing enquiries before people even contact you.Strong branding helps you: • Build trust quickly • Stand out fro...

18/04/2026

Amazing review for the digital brand package. Really appreciate the kind words and the opportunity to work together.