SoBo Regional Communications

11/10/2026

A fascinating watch and a timely reminder that misinformation and a lack of media literacy are serious challenges for our democracy.

Highly recommend The Social Reckoning. It really makes you think about how we can make informed decisions when we don't always know who's behind the information we're seeing or what they might have to gain from it.

28/09/2026

What happens when the loudest voices in a local Facebook group start to look like the voice of the whole community?

Repeated claims, misinformation and personal attacks can dominate, while others simply stop commenting.

And if alternative views don't make it through moderation, what are we left with?

Our latest article looks at who shapes the conversation in local Facebook groups and why volume shouldn't be mistaken for consensus.

In many regional towns, Facebook groups have become a go-to source for local information. But when administrators decide which posts and comments appear, they also shape whose voices are heard, and what a community may never see.

16/09/2026

Only 24% of Australians surveyed have received news literacy education, according to the University of Canberra and their 2025 Digital News Report.

Knowing how to check a claim helps us make informed decisions, including at the ballot box. News literacy matters to our democracy.

13/09/2026

Media literacy is becoming essential to democracy.

Who produced the information we consume? Who paid for it? Who owns the outlet? Who benefits? And most importantly, is it true?

With elections approaching in Victoria and NSW, our latest SoBo blog looks at why asking these questions matters more than ever.

Media literacy is becoming essential to democracy. As elections approach, understanding who owns, funds and benefits from the information we consume is crucial to answering one fundamental question: is this true?

02/09/2026

If talking to camera is stopping you from making reels, here's an easier option.

Use a short video from your day. It could be a local view, a drive between jobs, something happening on the farm or a walk like this one.

Add a helpful tip, answer a common customer question or share a quick update about your business.

It doesn't need to be fancy equipment or complicated editing. A good bit of footage and a useful message can be enough.

27/07/2026

Great afternoon at the The University of Newcastle, Australia Industry Open Day.

It was great to hear about the latest developments in Gen AI and connect with local businesses and students.

Always good to step away from the desk, learn something new and bring fresh ideas back to clients.

23/07/2026

We love seeing regional communities thrive.

If you're looking for local events, businesses and hidden gems, check out The Regional Edit a new page celebrating the best of regional NSW.

20/07/2026

You don't need more content. Use what's around you. A happy customer. A local landscape. A project you're working on. Those everyday moments are often the most engaging

19/07/2026

Golden hour in the New England ☀️

SoBo Regional Communications works with businesses and organisations across regional NSW on professional writing, content, social media, grants, media and digital projects.

Need an extra hand with your communications? See how we can help.

Professional writing services, social media, digital and AI support for businesses, councils and community organisations across regional NSW. Clear, practical communication.

14/07/2026

Shorter videos (around 5 to 15 seconds) are easier to watch completely and are more likely to get replayed.