SoBo Regional Communications

27/07/2026

Great afternoon at the The University of Newcastle, Australia Industry Open Day.

It was great to hear about the latest developments in Gen AI and connect with local businesses and students.

Always good to step away from the desk, learn something new and bring fresh ideas back to clients.

23/07/2026

We love seeing regional communities thrive.

If you're looking for local events, businesses and hidden gems, check out The Regional Edit a new page celebrating the best of regional NSW.

20/07/2026

You don't need more content. Use what's around you. A happy customer. A local landscape. A project you're working on. Those everyday moments are often the most engaging

19/07/2026

Golden hour in the New England ☀️

SoBo Regional Communications works with businesses and organisations across regional NSW on professional writing, content, social media, grants, media and digital projects.

Need an extra hand with your communications? See how we can help.

Professional writing services, social media, digital and AI support for businesses, councils and community organisations across regional NSW. Clear, practical communication.

14/07/2026

Shorter videos (around 5 to 15 seconds) are easier to watch completely and are more likely to get replayed.

13/07/2026

Because social media platforms want people to stay on their apps longer. Videos keep people watching, so reels are shown to more people, including those who don't follow you. Photos mostly only reach your existing audience. If you want more visibility, start creating reels.

11/07/2026

Beautiful drive from the ocean to the countryside

16/06/2026

When was the last time you audited your marketing?

5 signs your business might need a marketing health check.

Is your marketing actually working — or just keeping you busy? For small businesses, the difference between growth and stagnation often comes down to one thing: knowing what's delivering results and what's draining your budget. A marketing audit gives you the clarity to stop guessing and start gro...