Nyota Project

29/04/2025

Don't be locked out. Apply today by dialing the USSD code on your mobile *254 # and apply for business support under the project. Ensure you complete your application.

29/04/2025

29/04/2025

MACHINE ISSUANCE AND SENSITIZATION ON MSEA PROGRAMS AND PROJECTS IN SOUTH IMENTI

MSEA CEO Mr. Henry Rithaa in collaboration with the Office of the Member of Parliament South Imenti Constituency Hon. Dr. Shadrack Mwiti officiated a sensitization and machine issuance session as part of the mashinani outreach program on empowering MSEs in South Imenti.

The event was graced by the Presidential Economic Transformation Secretariat led by the Technical Lead on MSMEs Mr. Charles Kemboi and Advisors on Gender and MSMEs Ms. Esther Mukiri and Mr. Robert Mugambi respectively. The team lauded this initiative, emphasizing that the Government is making enterprise empowerment a reality, not just a policy promise.

Speaking during the event, the Chief Guest MSEA CEO Mr. Henry Rithaa noted that the Authority is setting MSEs on a path toward sustainable growth and job creation
through upskilling, common user machinery, marketing and financial linkages to unlock challenges and bottlenecks that hinder their meaningful participation in the economy.

Addressing the beneficiaries, Director Business Development Marketing and Trade Dr. Caroline Kaua noted that this initiative is part of MSEA’s broader mandate to enhance the productivity, formalization, and sustainability of MSEs across Kenya. Deputy Coordinators for both NYOTA and KJET projects took the MSEs present through the application process and benefits of the projects.

Representing the Meru County Governor and Senator, CEC Sports Youth Affairs Gender and Social Development Mr. Elias Murega and Douglas Mwebia respectively noted the county's ongoing partnership with MSEA to provide technical training, workspaces, and linkages to financing for local entrepreneurs.

During the event, 22 Associations from the 6 wards in the Constituency were issued with sector-specific machinery namely; woodwork combination, arc welding, grinders, plate compactors, electric sewing machines, leather sewing machines, carwash and diagnostic equipment and salon and beauty equipment.
These tools are expected to improve output, reduce operational costs, and increase market competitiveness for these Associations.

MSEA is enhancing the productivity and competitiveness of MSEs through equipping them with essential machinery to promote innovation and help these enterprises transition from subsistence-level operations to profitable, growth-oriented ventures.

Present during the event were Meru County Commissioner Mr. Jacob Ouma, representatives from Ajira Dijital, Youth Fund, Kenya Industrial Estates, Women Enterprise Fund and representatives from the County and National government.
Hon. Susan Mang’eni, PS state department for MSMEs dev't Hon Wycliffe A. Oparanya, EGH State Department of Cooperatives Hon. Susan Mang'eni PS State Department For MSMEs dev't The County Government of Meru - 012 State Department for Youth Affairs and Creative Economy

28/04/2025

MSEA GARISSA ENGAGES MSES IN KNEST SENSITIZATION TO PROMOTE SAVINGS FOR RETIREMENT AND HEALTH NEEDS
MSEA Garissa office mobilized MSEs to participate in a sensitization session on the Kenya National Entrepreneur Savings Trust (KNEST). The session highlighted the importance of saving for retirement and health-related needs. Participants were introduced to the KNEST savings plan, which allocates 70% of contributions to long-term savings (accessible at age 50 and above) and 30% to short-term savings (accessible at any time). The MSEs responded positively to the initiative. During the discussion, one participant suggested that KNEST establish a branch office in Garissa to enhance service delivery and improve security. Follow-up support will be provided to encourage continued participation and compliance.

26/04/2025

EMPOWERING NAIROBI YOUTH: OVER 1,500 YOUTH SENSITIZED ON MSEA PROGRAMS AND OPPORTUNITIES
Today, the MSEA Director of Infrastructure Development and Innovation, Eng. Edward Karani, accompanied by MSEA Nairobi Regional Head, Madam Janet Kamotho, in collaboration with the Members of Parliament for Starehe and Mathare Constituencies, Hon. Mwago Amos Maina and Hon. Anthony Tom Oluoch, led a successful sensitization session targeting the empowerment MSEs.

The event, attended by over 1,500 youth from Starehe and Mathare Constituencies, aimed at raising awareness on MSEA programs and projects.

In their remarks, Hon. Mwago and Hon. Oluoch lauded the youth for turning up in large numbers, emphasizing that their participation reflected a strong commitment to personal and community development. They urged the youth to apply for the NYOTA program in large numbers, encouraging successful applicants to fully utilize the grant to either start or expand their businesses.

Speaking during the session, Eng. Karani highlighted the importance of formalization, urging the youth to form groups and associations and register them with the Registrar of MSEs at MSEA. He emphasized the need to focus on priority value chains to benefit from empowerment opportunities such as Common User Machines and the Kenya Jobs and Economic Transformation (KJET) project, which offers MSME clusters targeted technical assistance, co-financing, and capacity-building interventions to boost market access, infrastructure, business linkages, and innovation.

Madam Janet Kamotho encouraged the youth to leverage the ongoing projects within MSEA and invited them to visit the Nairobi Regional Office at Nyayo House for further engagement and support.

Ms. Magdalene Mbithi, the NYOTA Program Officer, sensitized the attendees on the comprehensive empowerment package under NYOTA, which includes business development training, startup capital, mentorship, and market access linkages. She also guided the youth through the app

26/04/2025

Tunawalika kwa uzinduzi rasmi wa Mradi wa NYOTA hapa Moiben Constituency. Huu ni fursa wa kipekee wa kuwezesha vijana kupitia ruzuku ya biashara na mafunzo ya ujasiriamali.

Tarehe: Jumatatu, 28 Aprili 2025
Mahali: Ainabtich
Muda: Kuanzia saa Tatu asubuhi

Mradi wa NYOTA unatoa ruzuku ya KES 50,000 kwa vijana wenye umri wa miaka 18–29 na watu wenye ulemavu hadi miaka 35.
Pia , utapata nafasi kufahamishwa jinsi ya kuomba na kusaidiwa kujaza maombi papo hapo!

Tujitokeze kwa wingi kujijengea maisha bora hapa Moiben!

Kwa maelezo zaidi, tuma WhatsApp: +254 720 533 167



Micro and Small Enterprises Authority - MSEA

24/04/2025

Tik...Tik...Tik... ⏳ Time is running out. Apply for Business Support via the USSD code *254 # on or before 30 April 2025 and select the Nyota Project.

Ministry of Youth Affairs, Creative Economy and Sports
Micro and Small Enterprises Authority - MSEA
National Youth Council Kenya
State Department for Youth Affairs and Creative Economy NSSF Kenya

21/04/2025

Nyota Project

21/04/2025

To all NYOTA applicants, kindly NOTE that you are NOT to pay for any of the services under the project.

Don't be a victim to fraudsters!

To apply for Cycle 1 targeting business support dial *254 #

For any assistance call the toll free number 📞 0800 222 221

21/04/2025

9 DAYS TO GO!!!!!!

Don't be locked out apply today!!!

Dial the USSD code *254 # select NYOTA Project and apply.
Visit www.nyotaproject.go.ke or call us on 0800 222 221 for more information.




Youth Opportunities Kenya