03/22/2025
Dear friends, clients, and all amazing people who are considering our services,
All of you that welcomed us into your homes and business spaces know we love to spread positivity and kindness, but unfortunately today we are forced to bring attention to the ugly side of being a small business.
Zed Drywall Ltd. has proudly served the Calgary community for the past 3.5 years. We are a small business built on honesty, hard work, and genuine care for our clients. Until now, we’ve been incredibly grateful to have received only 5-star reviews from our amazing clients — feedback we deeply value and humbly believe we earned.
Unfortunately, earlier today, we were targeted by a malicious attack with the intention to hurt our business. Two fake 1-star reviews were posted on our business profile, describing experiences that simply never happened. Shortly after, we received a message via WhatsApp. Someone sent us the screenshot of those same reviews and said someone ordered 30 fake bad reviews against us — and that they can tell us who did it and could “help” us remove them for compensation. We immediately rejected this extortion attempt.
We want to be transparent with all of you — our past, current, and future clients — because your trust means everything to us. If you’ve worked with us before, you know who we are and how seriously we take our work and our relationships with our clients.
In these 3.5 years, we have been offered numerous times to buy fake positive reviews, to be listed as Calgary's best drywall, painter, you name it — for a small fee. We have been posted on websites that do rankings as the "Best Calgary's..." and then later asked to pay to maintain that position or get removed. All this time, we rejected participating because we chose integrity to be the core value of our business. Hence, even though 30 fake bad reviews could potentially affect our rating and sales for some time, we decided to stay firm against being bullied.
We are speaking up not only to defend our name but also to raise awareness about this kind of shady, unethical practice. We know we're not the first small business to experience this, and sadly, we won’t be the last.
To our valued clients and friends — if you've worked with us before, we would truly appreciate it if you could show us some love in the reviews. Your words mean more now than ever, and they help protect honest small businesses like ours from being buried under fake negativity.
To our fellow business owners: please don’t let yourself become a victim of this kind of manipulation. Do not pay to remove fake reviews. Do not pay for fake positive ones either. Stand behind your hard work with pride. Stay honest. Stay professional. Stay kind.
We’re incredibly grateful for every kind review, message, every referral, and every handshake we’ve received over the years. We will keep doing what we do best — delivering quality work!
