16/11/2025
Living in Sharm el-Sheik has completely transformed how I see the idea of re-inhabiting Egypt’s deserts. For years, we looked at the desert and asked one question:
“How can we bring water to the desert so people can live there?”
It always felt like the biggest barrier to unlocking millions of hectares of land.
But my perspective changed.
When you live in a place like Sharm El Sheikh, where harshness and beauty coexist, you begin to understand something deeper: the desert is not empty, it’s honest. It doesn’t pretend, it doesn’t hide, and it doesn’t compromise. And maybe our problem wasn’t the lack of water… but the way we’ve been trying to build against the desert instead of with it.
Yes, water is essential.
But water doesn’t have to come only from traditional sources.
With our greatest natural resource—the sun—we can generate water in entirely new ways: solar desalination, atmospheric water harvesting, solar-powered groundwater extraction, and integrated energy-water-food systems. The solutions are already here.
And beyond technology, there’s a deeper shift we need:
We must learn to build with the desert’s nature, not fight it.
To design like the dunes, adaptive, fluid, resilient.
To build like the mountains rooted, shaped by wind and time.
To create communities that don’t impose themselves on the land, but grow from it organically.
Egypt’s deserts are not obstacles.
They are teachers showing us how to live lightly, wisely, and sustainably.
They are opportunities for regenerative cities, productive landscapes, wellness destinations, ecological tourism, and new economic pathways.
All it takes is a mindset shift:
Stop imagining the desert as a challenge to conquer.
Start imagining it as a partner in shaping our future.
Sometimes, living a little closer to the sun changes everything.
Our questions about the ongoing research which will be published soon.