BUFF

BUFF Inspiring a more conscious world through the thrill of adventure. Explore our sustainable headwear an

Inspirer un monde plus conscient à travers le frisson de l'aventure. Découvrez nos couvre-chefs durables et nos foulards multifonctionnels: buff.com

Heat up. Cool down. Repeat. 🌊🧢The new Coolnet UV® Pack Speed Cap, cooling that actually works.Check all the colour optio...
19/06/2026

Heat up. Cool down. Repeat. 🌊🧢

The new Coolnet UV® Pack Speed Cap, cooling that actually works.

Check all the colour options here 👇
https://ow.ly/MoK850Z4ELH

17/06/2026

"Maybe we wouldn’t have completed the challenge without it."
Martí Miró, a sports photographer from Catalonia, took the BUFF® Desert Cap to one of the most extreme places on Earth: the Wadi Rum desert in Jordan. Alien landscapes, 40°C heat, and a camera that had to keep shooting no matter what. 🏜️

“It’s truly mind-blowing that a brand I’ve been wearing since I was a little kid, for more than 20 years, every day and every weekend, now trusts me to do a photo shoot on the other side of the world.”

Discover the full story on the blog 👇
https://ow.ly/taqX50Z73lo

Hot take: the best cap is the one you forget you're wearing 🧢💧With summers getting hotter and longer, we wanted to creat...
15/06/2026

Hot take: the best cap is the one you forget you're wearing 🧢💧

With summers getting hotter and longer, we wanted to create something that helps you stay cool when it matters most. That’s why we created our first-ever Cooling Cap.

Meet the new BUFF® Coolnet UV® Pack Speed Cap, designed with innovative Coolnet fabric technology to deliver a natural cooling effect when temperatures rise, so you can keep moving, whatever the day throws at you.

Check the new cap here 👇
https://ow.ly/OSaO50Z6yG4

12/06/2026

Summer running is here ☀️🏃‍♀️🔥

When the temperatures rise, staying cool becomes part of the challenge. That's why CoolNet UV® Neckwear is always part of Lydia Oldham's running kit.

Lightweight, breathable and with UPF 50 sun protection, it's designed to help keep you comfortable on hot summer runs. One of Lydia's favorite ways to wear it? Wet it before heading out and wear it around the neck for an extra cooling effect 💦

Check our CoolNet UV® Neckwear collection here 👇
https://ow.ly/r9Vw50Zb9Gr

10/06/2026

There’s a BUFF® sock for every kind of summer adventure 🧦☀️

Good news: our socks are now available online in North America too!

Check out the full collection 👇
https://ow.ly/bU1n50Z4EMg

🌊 This World Ocean Day, we celebrate and protect what inspires us most: the ocean.For the third year in a row, we’ve tea...
08/06/2026

🌊 This World Ocean Day, we celebrate and protect what inspires us most: the ocean.

For the third year in a row, we’ve teamed up with Surfrider Foundation an organization dedicated to protecting oceans and coastlines through environmental action, education and community engagement.

This year’s collection features artwork by French artist Louise Lecoeur, inspired by the movement, energy and ever-changing rhythm of the Basque coast. Through bold colors and fluid forms, her designs celebrate the deep connection between people, nature and the sea 🎨🌊

We’re proud to allocate a portion of every sale to support Surfrider’s mission to fight plastic pollution and help preserve our oceans for future generations. ♻️

Happy World Ocean Day! 💙

We just want what we deserve 😭A real neckwear emoji please 🙏🏻From caps to neckwear, gloves and socks, we've got you cove...
05/06/2026

We just want what we deserve 😭

A real neckwear emoji please 🙏🏻

From caps to neckwear, gloves and socks, we've got you covered from head to toe.

Discover the Spring/Summer Collection 👇
https://ow.ly/b5kc50Z7vFg

Why we run? 🏃🏼‍♀️Every runner has a reason to run. Every answer is different.Whether it’s for freedom, connection, adven...
03/06/2026

Why we run? 🏃🏼‍♀️

Every runner has a reason to run. Every answer is different.
Whether it’s for freedom, connection, adventure, mental health, community, challenge, or a new PB, today we celebrate what moves us.

Today is Global Running Day, and we want to celebrate the one thing that unites us all: running. Join us today for our virtual Strava event: run whenever you want, wherever you want, on trail or on road, for any distance. All the details are on our BUFF® Strava Club

Join our Strava community here👇🏼
https://ow.ly/m78R50Z6Lfa

Some things are made to last. In 2023, we joined the movement, a global community of companies that meet high standards...
01/06/2026

Some things are made to last.

In 2023, we joined the movement, a global community of companies that meet high standards of social and environmental performance, accountability, and transparency.

Today, we’re proud to have renewed our B Corp certification.For us, this is more than a badge. It reflects an ongoing commitment to do business in a way that considers people, communities, and the planet.

Learn more here 👇🏼
https://ow.ly/XeZg50Z65RI

Your May favorites are in 👀From lightweight summer essentials to breathable running staples, these were your top 3 BUFF®...
31/05/2026

Your May favorites are in 👀

From lightweight summer essentials to breathable running staples, these were your top 3 BUFF® products picks this month:

☀️ CoolNet® UV National Parks Banff
🌸 Merino Lightweight Prints – Orisa Pink Azalea
🏃‍♂️ Speed Cap – Solid Black

Which one is your favorite?
Check the collection here 👇
https://ow.ly/XsQe50Z47Rc

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