waste_studio

Delivering innovation through future-forward design, driven by passion, culture, and ambition. Driven by passion, culture, and ambition.

Established in 2006, over the last 17 years our studio has been collaborating with some of the world's most esteemed brands . Design is not just a profession for us; it's a deep-seated passion. We relish the intricate challenges that accompany each project, spurred on by the ever-evolving landscape of design, which compels us to be responsive and adaptive. Our diverse clientele fosters a perpetual

exchange of knowledge. Every collaboration is an opportunity to learn and grow. We approach each project with a commitment to Originality, Integrity, and Impact, crafting brands that withstand the test of time amidst the cacophony of the modern world.

03/12/2024

NIKE –– Headquarters Kings Cross London.
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We were commisioned by the Nike brand creative team to create a visual system for their new 60,000 sq ft head quarters. We were tasked to develop mesaging and a language system throughout the KX Office that creates a role for names, words and phrases and communicate their stories effectiviely throughout the space.

At the heart of the project was the room wayfinding and naming strategy. Using the London slip brick, we created a flexible grid that presents information with clarity and impact. This design approach allowed us to introduce contrasting elements: (1) “pause moments” and (2) a sense of movement and energy throughout the environment.
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27/11/2024

NIKE – Kings Cross London Headquarters
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We were commissioned by Nike's brand creative team to develop a visual and messaging system for their new 60,000 sq. ft. headquarters in Kings Cross, London. Our task was to create a cohesive language framework that brought meaningful roles to names, words, and phrases while effectively communicating Nike’s values throughout the space.

To achieve this, we crafted dynamic visual responses to key phrases that embody Nike’s global ethos. These designs were integrated across all four floors, strategically applied in key locations such as corridor walls and breakout areas, creating an inspiring and cohesive environment.
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07/11/2024

Donald Rodney: Visceral Canker
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Exhibition design for Nottingham Contemporary's Autumn exhibition, Donald Rodney: Visceral Canker. The exhibition collates a major retrospective, bringing together nearly all that survives, of the late British artist Donald Rodney.

By abstracting Rodney's recurring use of X-rays, we created a textured backdrop for the exhibition, pairing it with clean typography to establish an identity that feels richly layered yet intuitively navigable.

Client:
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08/10/2024

Good Goods – Behind the scenes
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Check out these slides from our latest campaign for Universal Works! We set out to showcase this season's staples in a fun and innovative way, inspired by the classic “Generation Game” conveyor belt. Who remembers that? 🤔 We created "Good Goods," a weekly shop at the supermarket we all wish we could visit! 🛒
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12/07/2022

New studio
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Yesterday was an exciting day for Waste…
We completed and got the keys to our very own building! A former lace works built in 1897. We’re only it’s third owners in the 125 years it’s been stood.
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We’re looking forward to showing you all what we’ll be doing to the space over the coming months.
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08/01/2021

Digital Portrait
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29/09/2020

Website Under Construction 🦺
We’ve been busy compiling our work ready for our brand new website due to launch December 2020.
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Address

52A HIGH PAVEMENT
Nottingham
NG11HW

Telephone

+441157847287

Website

http://www.wastestudio.com/

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