04/06/2026
Why I Used To Reduce My Price Before Speaking
One of the biggest lessons I learned early in my career was about pricing.
When I first started out, I was often so keen to win the work that I would work out a price at home, arrive at the customer's property, and then reduce it before I had even opened my mouth.
Many new tradespeople do the same thing.
The reality is that when you're worried about where the next job is coming from, confidence can sometimes disappear.
What I eventually learned was that there is a difference between being competitive and undervaluing yourself.
Customers deserve a fair price and tradespeople deserve a fair reward for their skills, experience, tools, insurance, materials and time.
Finding that balance is important.
The same principle applies to many businesses. When demand is low, companies often reduce prices to attract customers. As demand increases, prices naturally rise because the service or product is in greater demand.
The challenge is understanding where that balance lies.
Over the years I discovered that most customers are not looking for the cheapest quote. They are looking for value, trust, reliability and confidence that the job will be completed properly.
A fair customer deserves a fair tradesperson.
A fair tradesperson deserves a fair customer.
When both sides understand that, the relationship usually works well for everyone.
What is your view?
Would you choose the cheapest quote, or the person who gave you the most confidence that they could do the job properly?
