AdPushup

12/12/2024

From insightful sessions to candid conversations, our Publishers Meetup in Goa brought the industry’s brightest together.

We tackled AI, digital media trends, and the future of ad revenue—while keeping the energy high and connections meaningful.

This is just a glimpse. The real stories? Stay tuned for more insights from the event. 🌴✨

05/07/2024

Thanks to the amazing team Teads for hosting us in their Singapore office🙌

Our visit was packed with insightful discussions and fresh perspectives that are sure to drive our mutual growth forward. The energy and innovation within your team are truly inspiring.

Excited for the possibilities that lie ahead and the opportunity to collaborate further. Here’s to many more successful ventures together!

Neeraj Chand Jyoti Ranjit Tien Ho Thuy (Tink) Chandramouli Suresh Utkarsh Pandey

05/07/2024

A big shoutout to the incredible Team Magnite for the fantastic meeting at the ATS Singapore 2024!

It was a pleasure discussing the latest trends and innovations in ad tech with such a forward-thinking team.🌟

26/06/2024

Hello Publishers,

With privacy concerns leading to the decline of third-party cookies, many regulators and web browsers have taken action. This shift poses a challenge for publishers who must now rely on first-party data to enhance ad inventory value.

But there’s good news! Emerging ID solutions, cohorts, and contextual targeting technologies offer effective alternatives. Whether you need better control over data or want to improve user experience, there are solutions available to meet your needs.

Dive into our ebook to explore the best replacements for third-party cookies:

📘 Why Are Third-Party Cookies Blocked?
📘 Alternatives including DCR and Contextual Advertising
📘 Impact of Newsletters and Email-Based Ads
📘 Utilizing First-Party Data

Download the ebook now: https://bit.ly/4bkGLsJ

21/06/2024

Hello Publishers,

Did you know over 80% of publishers trust Google Ad Manager (GAM) as their top ad tech partner? GAM excels at helping you sell and manage ad inventory and campaigns.

But there’s more!

While the free version of GAM offers robust capabilities, the paid version, GAM 360, takes it to the next level with features like Advanced Reporting, Audience Solutions, and Advanced Video Options.

Curious about how GAM stacks up against GAM 360? Dive into our guide to find out:

🔍 Overview of GAM
🔍 Overview of GAM 360
🔍 In-depth comparison: GAM vs GAM 360

Download the guide now: https://bit.ly/45AhSba

19/06/2024

Have you booked 'The Spot' yet?

If not, don't miss out on a chance to unwind and relax at the post-ATS Singapore Publisher meetup we are hosting. Let's connect and make new connections.

📅: 04 July 2024
⏲: 6 PM
📍 : The Spot, Singapore

Register here: https://lnkd.in/gGiBjbiU


#2024

18/06/2024

Hello Publishers,

With third-party cookies phasing out, the digital ad community is looking for privacy-compliant alternatives. One of the promising alternatives is Data Clean Rooms (DCR) – the solution you’ve been searching for. 🌟

Data Clean Rooms are walled gardens that store collected data for marketers to analyze without using customer-level information, ensuring privacy compliance. These platforms allow brands to compare user data and make informed decisions using clean data.

In our latest guide, you'll uncover:

🔍 What is a Data Clean Room?
🔍 Difference between CDP and DCR
🔍 Privacy Alternatives to DCR
🔍 Benefits & Challenges of DCR

Stay ahead in the privacy-first era, and learn why DCR should be on your radar. Download the guide now: https://lnkd.in/gK3wVAnn

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11/06/2024

Team AdPushup is coming to Singapore! 🎫

We are excited and gearing up for the ATS Singapore event by ExchangeWire, looking forward to meeting our old friends in the industry and making new connections.

We also have an after-party post-ATS
📅: 04 July 2024
⏲: 6 PM
📍 : The Spot, Singapore

Register here: https://bit.ly/4elePaE

hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag #2024

18/01/2024

Ill placed ads can cause distraction to website visitors, forcing them to leave. Whereas strategic placement of ads based on user activity can not only help you retain more visitors, but increase engagement.

With AdPushup’s Ad Layout Optimization tool, you can run A/B tests on your ad placements and sizes to find the most effective ad configuration for your website.

You also get access to:
👉Premium Demand Partners
👉Visual Ad Manager
👉Low Latency

And more.

So, what are you waiting for? Let’s connect in our inbox, TODAY!

17/01/2024

A large number of publishers we start to work with, have often struggled with low ad revenue and loss of site visitors because of poor user experience. Have you had a similar experience?

If yes, then this is what we suggest to them, and now, to you - Optimize the Ad Layouts on your website.

By using machine learning to analyze user behavior and website design, adjusting ad placement and size, you can maximize user engagement and ad revenue.

How? With AdPushup’s Ad Layout Optimizer. With this, you can also overcome Banner Blindness and offer personalized layouts for each audience segment. They are differentiated using multiple parameters like browser used, location, and more.

Interested? Let's chat in our inbox.

20/07/2023

🚀 Excited to dive into the world of Artificial Intelligence! 🤖 Join us at the US Roadshow 2023, powered by AdPushup, as we explore cutting-edge AI advancements shaping the future. 🚀

🔥 Let's stay ahead in this rapidly evolving AI landscape and unlock endless possibilities together! 🌟

Book your spot now! https://hubs.ly/Q01Y8s1-0

AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using automated A/B testing, header bidding, innovative ad formats, and adblock recovery. We are a Google Certified Publishing Partner (GCPP) and backed by Microsoft Ventures.

04/07/2023

Happy 4TH of July!
This Independence day to celebrate US Publishers, we are launching "The US RoadShow '23".
All US Publishers are welcome to raise a toast with us over a scrumptious meal in your city.
Limited seats only!
Join us for a roundtable on "AI in AdTech and the Publishing World."

⬇️Save your spot now! ⬇️
https://hubs.ly/Q01WDrQL0