27/08/2026
Designed by NGO Studio
FLAGSHIP RETAIL · 旗观店空間
Stepping into our latest Flagship retail concept, visitors are immediately enveloped by sweeping stainless steel curves that redefine the traditional shopping experience. We designed the central space to feel both expansive and intimate, utilizing a continuous metallic facade to guide the customer journey while reflecting the dynamic energy of the room. The fluid, curved walls strip away harsh corners, creating a smooth transition between the apparel displays and the central service counter.
At the heart of the design is the infinity loop stainless steel conveyer belt product display, with a sleek, mirrored chamber that elevates everyday tumblers and accessories into striking visual centerpieces. By blending these highly polished, futuristic surfaces with soft, ambient ceiling illumination, we created a balanced environment that feels cutting-edge yet grounded.
The interplay of light and steel allows the merchandise to naturally draw focus while visitors navigate the seamless spatial flow.
PROJECT TEAM
Lead Design: Henry Ngo
Design Team: Amanda, Rehanna, Zachary Lee
Contractor Team: IDW Cons.Sdn Bhd, Winnie Chong
Project Manager : Danny Wong, Choon Kui
M&E Team: JL Project Solutions , Chin Hong
Managment Body : Lendlease, TRX Exchange
Visual Merchandiser: Storming Gravity Sdn Bhd
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