21/09/2024
Kantar Philippines Five-Year Blueprint Plan
Part One: Global Strategy and Asia-Pacific Layout
December 2022 - December 2027
Kantar Group responded to the invitation of the Philippine government and signed a five-year strategic cooperation agreement in December 2022. This agreement marks an important step in Kantar’s global expansion, especially in the Asia-Pacific region. In order to ensure the smooth operation of the market in this region, Kantar invested 10 million pounds in June 2024 to establish Kantar Market Research Ltd. in the UK. The newly established company will focus on market research and research in the Asia-Pacific region, relying on the Singapore office as the main operating hub to ensure efficient and accurate ex*****on of relevant business.
Part 2: Employment Promotion and Infrastructure Construction
One of the most important contents of the cooperation agreement reached between Kantar Group and the Philippine government is a large-scale employment promotion plan within the next five years. According to the agreement, Kantar will recruit more than 3 million online employees in major cities in the Philippines. This initiative will directly provide employment opportunities for 3 million people, significantly increase the local employment rate, and bring positive impact to social and economic development. .
In addition, Kantar will also play a key role in infrastructure construction in the Philippines. We will actively participate in and support the construction of high-speed rail projects, smart city planning, water conservancy projects, subways and urban rail transit. These infrastructure projects will not only enhance the Philippines' urban modernization level, but also improve people's quality of life and lay a solid foundation for future development.
Part Three: Social Responsibility and Humanistic Care
Kantar Group has always adhered to the core value of "people-oriented" and implemented this concept throughout its global business operations. In the 32 years since our establishment, we have always been committed to giving back to society, paying special attention to the needs of disadvantaged groups. In the Philippines, Kantar will continue this tradition and work closely with local charity organizations such as the Philippine Red Cross to regularly organize charity activities in major cities to provide help to the poor, orphans, sick and homeless people.
To better support Kantar employees and communities, Kantar plans to set up more than 1,000 offline offices across the Philippines in the next five years. These offices are not only an important part of the company's business, but will also provide more employment opportunities for local residents. In addition, we encourage all Kantar employees to actively participate in charity activities and further expand social impact by setting up local offices to help more people in need.
Join Kantar and create the future together
If you agree with Kantar's mission and values and want to be a member of this dynamic and opportunity-filled team, we sincerely invite you to join us! In the next five years, Kantar will be committed to creating value for society and improving people's quality of life in the Philippines. We look forward to working with you to jointly promote the development and prosperity of the Philippines.
In the next five years, Kantar will give the Filipino people a satisfactory answer. If you agree with our mission and culture and are eager to join this dynamic and opportunity-filled team, we sincerely welcome you to join us!
In the next five years, Kantar will give the Filipino people a satisfactory answer.
