13/07/2025
PROPOSED TECNO CONCEPT STORE - SM LA UNION
In this bold reimagining of TECNO’s retail identity, the concept store at SM La Union sets a new benchmark for experiential smartphone retail environments. Departing from the brand’s typical design language, the store introduces a richer material palette and spatial strategy that prioritizes visual impact and user engagement.
The design is anchored by three key finishes: fluted wood panels arranged in dynamic orientations, Venetian plaster for an industrial yet refined accent, and a smooth glossy white finish that ties the space together with a clean, contemporary feel. At the forefront, a large structural column—often a visual obstruction—is transformed into a design focal point through the integration of a striking KV lightbox. Clad in complementary finishes, this intervention not only enhances visibility from afar but also reinforces the store's presence within the mall’s retail landscape.
True to the designer’s guiding philosophy, “Architecture is living it all,” the space transcends mere aesthetics, crafting a layered and immersive environment that reflects the evolving lifestyle and aspirations of today’s tech-savvy consumer.
