Domingo Avenue at the heart of Quezon City, Globesco remains an active participant in ‘coloring’ not just the country but the lives of the Filipino people as well
Starting as a wholesaler/retailer of paint products with a token staff in 1962, Globesco has grown over the years and has become a major player in the local paint industry. Today, Globesco is one of the leading and most respected industrial and architectural paint manufacturers in the Philippines. Foreseeing the economic boom, Globesco made use of the big opportunity to penetrate and supply the demands of a burgeoning paint market. It began as a simple objective: To get a small percentage of the paint market dominated by foreign corporations. It aims to do so by upholding world-class service by providing quality products at reasonable cost to its customers. The company’s start was marked by wholesale simplicity, purchasing paint by the drum and repackaging them for commercial use. Demand soon outstripped supply and Globesco soon found it more practical manufacture its own paint. Its brand Sphero, became a local hit among Filipinos, owing to its superb quality and competitive pricing. Spurred by the success of Sphero, Globesco has taken the challenge of providing more, and has expanded to include more types of industrial paints. Through the years, Globesco has remained strong and committed to its loyal customers throughout the country’s 7,100 islands. From its humble beginnings, the company has grown and now has its business complex that houses its own manufacturing plant and research and development center. Globesco presently employs over 200 workers and has played a strong role in the resurrection of the country’s paint industry. The company remains one of the most enduring symbols of how a local brand can rise and be proudly proclaimed “Made in the Philippines.”
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