18/06/2026
📍 AI-generated artwork is not print-ready.
We do not accept AI-generated files for printing without proper technical preparation. There are simply too many issues associated with this type of work: low resolution, incorrect colours, wrong dimensions, missing bleeds, lack of safety margins, and files that do not meet the requirements necessary for high-quality print production.
We end up spending far too much time correcting problems that would not exist if the work had been created properly from the start. That time has value.
All the years of experience, study, investment, and professional development that allow us to deliver quality work deserve to be respected.
Artificial Intelligence is an excellent tool for generating ideas, concepts, and even quick mock-ups. However, it does not replace the technical knowledge required to prepare a file for professional printing.
When you send us AI-generated artwork, please understand that a beautiful image on a screen does not mean it is ready for production.
Respect our work. Respect the process. Respect print production.
I miss the time when Ai meant Adobe Illustrator 🥲
