10/09/2021
When I was younger, thinking about where my art might take me, I’d dreamt about working for a record label making band posters for shows and events. I’m so thankful that years later, although not band posters, I’ve still had opportunities to partner on projects like these for amazing artists and with even greater teams of people. This project specifically was for a special edition release of Carrie Underwood’s “My Gift” album that came out in 2020. The project included collaboration with Universal Music’s creative and eCommerce teams with shirt designs, as well as this special edition box set for the shirt and vinyl record. We designed, prototyped, worked with her management and ultimately came up with packaging for the whole thing that everyone was pretty excited about. I hope I never take these opportunities for granted. Onward!