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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Straight Forward Construction

Home
United States
Lake Alfred, FL
Straight Forward Construction

We are a local, family & USMC Vet owned roofing & construction company located in Auburndale, Florida.

Licensed & insured
Over 8,000 + roofs completed
Commercial & Residential
100+ google reviews ⭐️
BBB Rating: A+ 🏡 Professional Roofing Services in Central Florida & Gutter Installation

Trusted Local Roofing Experts Since 2018
• Professional Roofing Services
• Seamless Gutter Installation
• Roof Repair & Replacement
• New Construction Installation
• Commercial Gutters
• Emergency Repairs

Why Choo

se Us:
✓ Free Same-Day Estimates
✓ Licensed & Insured ( )
✓ Family-Owned & Operated
✓ 24/7 Emergency Service
✓ Financing Available
✓ Workmanship Guaranteed
✓ BBB A+ Rated

Serving: Lakeland | Winter Haven | Auburndale | Plant City | Bartow | Lake Wales | Polk City | Mulberry | Highland City | Lake Alfred & Surrounding Areas

🏆 6+ Years Experience
⭐ 5000+ Happy Customers
🔨 Professional Installation
✅ Lifetime Warranty

Emergency Service: (863) 225-8482
Website: www.straightforwardconstruction.com

04/06/2026

"Rainy season is upon — is your roof ready? 🏠💧 Schedule a free inspection today and catch leaks before they cause bigger damage. Call us or message to book!

📲863.289.6654

03/12/2026

Happy National Working Mom Day to all the incredible moms balancing jobs families, and everything in between! Your hard work, grit, and leadership keep homes — and our industry — standing strong. We see you, we thank you, and we’ve got your back (and your roof). ❤️🔨🏠

Tag a working mom who inspires you!

02/13/2026

Love your home? Show it some care. Valentine’s Special: 10% off roof repairs or free gutter check when you book a roof replacement by 2/28. Limited spots — message us to reserve. 💝

📲863.289.6654

02/12/2026

This Valentine’s Day we’re grateful for the homes and families we protect. Thank you for trusting Straight Forward Construction. Need roof repairs or an inspection? Schedule today — your comfort is our priority. 🏠❤️

863.289.6654

02/06/2026

Happy Friday, friends! 🎉

The weekend is almost here, but your roof never takes a day off. 🏠
If you’ve noticed missing shingles, leaks, or just haven’t had your roof checked in a while, now’s a great time to schedule an inspection.

✅ Free estimates
✅ Honest recommendations
✅ Quality workmanship you can trust

Send us a message or give us a call today—we’ll make sure your roof is ready for whatever the weather brings.

Have a safe and happy Friday from all of us at Straight Forward Construction! 🔨🌤️

📲863.289.6654

01/23/2026

Every roof we install is more than shingles and nails, It’s protection, peace of mind, and trust. We’re thankful for every homeowner who chooses Straight Forward Construction and allows us to be part of their home’s story.
Our inspiration comes from the families we serve, the communities we work in, and the pride we take in doing things the right way, no shortcuts, no surprises, just honest work and solid roofs.

Thank you for supporting local & trusting our crews, and spreading the word. We’re excited for what’s ahead and honored to keep serving you, One roof at a time. 🏠💪

If you’re thinking about a new roof or repairs, we’d love to help.

📲 863-289-6654

01/19/2026

Today, we honor the legacy of Dr. Martin Luther King Jr. and his commitment to service, integrity, and building stronger communities. 🇺🇸✨

At Straight Forward Construction, we take pride in protecting what matters most starting at the top. From dependable roofing to quality craftsmanship, we remain committed to serving our community with honesty, care, and purpose. 🏠🛠️

📲863.289.6654

01/14/2026

Another shingle roof ✔️ DONE RIGHT!
🏠🔨

Another homeowner is protected with a brand-new shingle roof installed by Straight Forward Construction. From tear-off to clean-up, we focus on quality workmanship, durable materials, and a roof that’s built to last.

If your roof is showing signs of wear, leaks, or storm damage, now is the time to act. Don’t wait until a small issue turns into a costly repair.

📞 Call us today for a free roof inspection
📩 Message us to schedule
⭐ Reliable. Professional. Straight Forward

📲863.289.6654

01/12/2026

If your roof needs attention, Straight Forward Construction has you covered. We’re ready to get to work and get it done right—no shortcuts, just solid results. 💪🏠

📲863.289.6654

01/07/2026

ANOTHER ROOF☑️
TRUSTED PROFESSIONALS☑️
HAPPY HOMEOWNER ☑️

📲863.289.6654

01/06/2026

Your roof protects everything underneath it,
Don’t trust it to just anyone.

Straight Forward Construction is proud to serve our community with dependable service and quality results you can see.

📲863.289.6654

Address

Lake Alfred, FL
33850

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+18632683033

Website

https://www.straightforwardconstruction.com/

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