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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Straight Forward Construction

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United States
Lake Alfred, FL
Straight Forward Construction

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We are a local, family & USMC Vet owned roofing & construction company located in Auburndale, Florida.

Licensed & insured
Over 8,000 + roofs completed
Commercial & Residential
100+ google reviews ⭐️
BBB Rating: A+ 🏡 Professional Roofing Services in Central Florida & Gutter Installation

Trusted Local Roofing Experts Since 2018
• Professional Roofing Services
• Seamless Gutter Installation
• Roof Repair & Replacement
• New Construction Installation
• Commercial Gutters
• Emergency Repairs

Why Choose Us:
✓ Free Same-Day Estimates
✓ Licensed & Insured ( )
✓ Family-Owned & Operated
✓ 24/7 Emergency Service
✓ Financing Available
✓ Workmanship Guaranteed
✓ BBB A+ Rated

Serving: Lakeland | Winter Haven | Auburndale | Plant City | Bartow | Lake Wales | Polk City | Mulberry | Highland City | Lake Alfred & Surrounding Areas

🏆 6+ Years Experience
⭐ 5000+ Happy Customers
🔨 Professional Installation
✅ Lifetime Warranty

Emergency Service: (863) 225-8482
Website: www.straightforwardconstruction.com

09/08/2026

Upgrade your home with a durable 26-gauge standing seam metal roof!

Built to withstand Florida’s heat, heavy rain, and harsh weather, standing seam metal roofing offers:

🔨Long-lasting durability
🔨 Energy-efficient performance
🔨Modern, clean appearance
🔨 Low maintenance
🔨 Superior protection against the elements

Protect your biggest investment with a roof designed for Florida living. 🌴☀️

📞 Contact us today for a free estimate!
📲863.289.6654

08/21/2026

Strong Protection Starts at the Top!
Upgrade your property with a durable Modified Bitumen Roofing System—designed to provide excellent waterproofing, flexibility, and long-lasting protection against the elements.
🔨 Built for durability
🔨Excellent leak resistance
🔨Ideal for flat and low-slope roofs
🔨 Professional installation available
Give your building the protection it deserves. Contact us today for a free estimate! 📞
📲863.289.6654

05/25/2026

Today we honor and remember the brave men and women who made the ultimate sacrifice for our freedom. 🇺🇸
Their courage, service, and dedication will never be forgotten. This Memorial Day, may we take a moment to reflect with gratitude and remember the heroes who gave everything for our country.
❤️🤍💙

05/13/2026

🔨 Upgrade Your Home with a Durable Steel Roof! 🏠
Steel roofing is one of the best investments you can make for your home or business. Built to handle harsh weather, strong winds, and heavy rain, a steel roof offers long-lasting protection with a clean, modern look.
✅ Durable & Long-Lasting�✅ Energy Efficient�✅ Low Maintenance�✅ Weather Resistant�✅ Great Curb Appeal
Whether you need a new installation or replacing an old roof, we’re here to deliver quality workmanship you can trust.
📞 Contact us today for a FREE estimate

📲863.289.6654

04/06/2026

"Rainy season is upon — is your roof ready? 🏠💧 Schedule a free inspection today and catch leaks before they cause bigger damage. Call us or message to book!

📲863.289.6654

03/12/2026

Happy National Working Mom Day to all the incredible moms balancing jobs families, and everything in between! Your hard work, grit, and leadership keep homes — and our industry — standing strong. We see you, we thank you, and we’ve got your back (and your roof). ❤️🔨🏠

Tag a working mom who inspires you!

02/13/2026

Love your home? Show it some care. Valentine’s Special: 10% off roof repairs or free gutter check when you book a roof replacement by 2/28. Limited spots — message us to reserve. 💝

📲863.289.6654

02/12/2026

This Valentine’s Day we’re grateful for the homes and families we protect. Thank you for trusting Straight Forward Construction. Need roof repairs or an inspection? Schedule today — your comfort is our priority. 🏠❤️

863.289.6654

02/06/2026

Happy Friday, friends! 🎉

The weekend is almost here, but your roof never takes a day off. 🏠
If you’ve noticed missing shingles, leaks, or just haven’t had your roof checked in a while, now’s a great time to schedule an inspection.

✅ Free estimates
✅ Honest recommendations
✅ Quality workmanship you can trust

Send us a message or give us a call today—we’ll make sure your roof is ready for whatever the weather brings.

Have a safe and happy Friday from all of us at Straight Forward Construction! 🔨🌤️

📲863.289.6654

01/23/2026

Every roof we install is more than shingles and nails, It’s protection, peace of mind, and trust. We’re thankful for every homeowner who chooses Straight Forward Construction and allows us to be part of their home’s story.
Our inspiration comes from the families we serve, the communities we work in, and the pride we take in doing things the right way, no shortcuts, no surprises, just honest work and solid roofs.

Thank you for supporting local & trusting our crews, and spreading the word. We’re excited for what’s ahead and honored to keep serving you, One roof at a time. 🏠💪

If you’re thinking about a new roof or repairs, we’d love to help.

📲 863-289-6654

Address

Lake Alfred, FL
33850

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+18632683033

Website

https://www.straightforwardconstruction.com/

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