Goldwell US

10/22/2026

A modern take on brunette, powered by Elumen performance.​
Cocoa Pearl Brunette brings depth, softness, and luminous contrast.​
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Formula:​
Roots​
PB@6 - NEW shade​
NN@5​
Mid-Length & Ends​
SV@8 - NEW shade​
NA@8​
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Save this formula for your next brunette consultation.​

10/21/2026

A closer look at hydration, hair, and a little salon magic ✨

We brought the beauty community together with Goldwell Brand Ambassador, Harry Josh & Goldwell National Artist, JOHNNY 🏳️‍🌈 Long Island Experienced Hair Specialist at the iconic Oscar Blandi Salon for an exclusive look at the revamped Goldwell Dualsenses collection and our latest launches.

Guests got to experience the newest formulas with fresh blowouts!

A beautiful day celebrating innovation, great hair, and what’s new for Dualsenses 🤍

10/21/2026

BREAKING HUES: Honey Gold Blonde 🍯✨

Rich golden tones meet luminous blonde for a shade that feels radiant, warm, and effortlessly sun-kissed. Honey-infused hues melt seamlessly from root to tip, creating a soft transition from deeper golden tones to brighter blonde lengths.

The result? Multidimensional warmth, natural-looking movement, and a glowing finish that catches the light just like honey. 

Ready to recreate Honey Gold Blonde on your clients? Head to the 🔗 in bio for more information.

10/20/2026

A day of learning, creating, and leveling up at Kao Salon Academy New York! 💇‍♀️✨

Our artists sharpened their skills with three incredible classes:
✂️ Master Colorist Artist
✂️ Mastering Blondes ft. Goldwell National Artist Rebecca Hiele
✂️ Advanced Cutting Collection ft. KMS Hair International Artist ✂️Cutting and Styling Expert 🌈Master Colorist

The remaining October classes are all SOLD OUT! Hurry and check out the link in bio to register for the November lineup. See you there!

10/20/2026

A modern take on brunette, powered by Elumen performance.​
Cocoa Pearl Brunette brings depth, softness, and luminous contrast.​
​
Formula:​
Roots​
PB@6 - NEW shade​
NN@5​
Mid-Length & Ends​
SV@8 - NEW shade​
NA@8​
​
Save this formula for your next brunette consultation.​

10/19/2026

Think you know Elumen? Let’s put those myths to the test. ​
Swipe through for the facts behind some of the most talked-about Elumen claims.​

Know a stylist who needs the real story? Tag them. ✨ ​
​

10/16/2026

Three steps to color that stays vibrant for longer ✨​

Wash. Condition. Leave-in.​

The Dualsenses Color routine delivers instant care and color luminosity. ​

10/15/2026

10/14/2026

Why choose one benefit when you can have six? ✨​

The Rich Repair 6 Effects Serum delivers six regenerating effects in one application. Swipe through to discover them all.​

Ready for your hair reset?​

Shop via the link in bio or find it at your nearest Goldwell salon.​
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