Harmelin Media

Harmelin Media Harmelin Media specializes in strategic media solutions, and has more than 40 years of experience helping clients navigate a rapidly changing media landscape.

Programmatic got a lot smarter this year. It also got a lot messier. Dan DeLozier and Veranika Dzeruzhynskaya spent last...
09/01/2026

Programmatic got a lot smarter this year. It also got a lot messier. Dan DeLozier and Veranika Dzeruzhynskaya spent last week at MediaPost's Data & Programmatic Insider Summit in Lake Tahoe, where Veranika moderated the roundtable on the trader's role when AI is driving and Dan sat on the Agentic AI in Buying panel. They brought home five takeaways, including context creep, where the machine optimizes beautifully toward a secondary KPI and misses the actual business objective. Read the full recap now. https://harmelin.com/media-magnified/five-programmatic-takeaways-mediapost-summit-2026/?utm_source=facebook&utm_medium=social&utm_campaign=blog

This morning, Harmelin volunteers had the privilege of serving breakfast to families staying at the Ronald McDonald Hous...
08/26/2026

This morning, Harmelin volunteers had the privilege of serving breakfast to families staying at the Ronald McDonald House Philadelphia on Chestnut Street. Through the Served with Love program, our team prepared and shared a meal with families navigating some of life's most challenging moments while their children receive critical medical care.

We're grateful for the opportunity to support this incredible organization and the families they serve. Learn how you can get involved: https://www.ronaldmcdonaldhousephilly.org/volunteer/

The Hamelin Green ERG picked up litter along their adopted stretch of Belmont Ave in Bala Cynwyd today. Great day to be ...
08/25/2026

The Hamelin Green ERG picked up litter along their adopted stretch of Belmont Ave in Bala Cynwyd today. Great day to be a part of PA’s Adopt-A-Highway initiative!

Last week, an enthusiastic Harmelin Media team proudly joined hundreds of volunteers at Cradles to Crayons' Backpack-A-T...
08/24/2026

Last week, an enthusiastic Harmelin Media team proudly joined hundreds of volunteers at Cradles to Crayons' Backpack-A-Thon at Lincoln Financial Field, helping pack backpacks that will empower local children to start the school year prepared, confident, and ready to learn. Through the Ready for Learning initiative, 63,000 backpacks filled with essential school supplies will be distributed to children in need across Greater Philadelphia, Southern New Jersey, and Northern Delaware, helping ensure students arrive on their first day of school ready to succeed. We're honored to give back to our community and make a meaningful impact, one backpack at a time.
Thank you, Cradles to Crayons Philadelphia, for bringing organizations together for such an inspiring day!

Kyra Foster attended the Camp Meta Financial Services Summit where Meta focused on the evolving trends that impact how F...
08/21/2026

Kyra Foster attended the Camp Meta Financial Services Summit where Meta focused on the evolving trends that impact how FinServ brands should show up on the platform. From short-form video to implementing CAPI to improve signals for Meta's algorithms, the Summit provided key learnings and insights for brands to better reach their audience.

This year's MediaPost Data & Programmatic Insider Summit dug into it all: agentic AI, contextual strategy, inventory qu...
08/20/2026

This year's MediaPost Data & Programmatic Insider Summit dug into it all: agentic AI, contextual strategy, inventory quality, retail media, CTV, attention metrics, and the measurement frameworks leadership actually trusts. A sharp, no-fluff look at where the industry is headed.

We are thrilled our work for Discover Lancaster has been recognized by the US Search Awards as a Finalist for the Best U...
08/20/2026

We are thrilled our work for Discover Lancaster has been recognized by the US Search Awards as a Finalist for the Best Use of Search – Travel / Leisure (PPC) award! Congratulations to our Search Team for their excellent work and a special thanks to the fantastic team at Discover Lancaster who have helped make our partnership so successful.

Our own Jamie Rudenstein joined Disney Decoded to discuss how automated workflows and supported service platforms are he...
08/19/2026

Our own Jamie Rudenstein joined Disney Decoded to discuss how automated workflows and supported service platforms are helping streamline premium video activation, reduce complexity, and create more scalable solutions for brands. We're proud to have Jamie representing our team's expertise in this industry conversation. Watch here: https://disneyadvertising.brandlive.com/Disney-Decoded/en/registration

Veranika Dzeruzhynskaya, Director Programmatic will be leading the roundtable "Trader's Role When AI Is Driving" on Augu...
08/13/2026

Veranika Dzeruzhynskaya, Director Programmatic will be leading the roundtable "Trader's Role When AI Is Driving" on August 17th at the MediaPost Data & Programmatic Insider Summit at Lake Tahoe, CA next week; alongside Dan DeLozier, who's a panelist on "Agentic AI in Buying".

Stop by, share your experience and dig into what traders are really thinking about the future of AI together.

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