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"Elevated communication includes everything from the art of asking the right questions to thoughtful transparency, and it's grounded in authenticity, compassion, integrity, and intention"

Our goal is to work with the world's change-makers!

10/27/2026

Some stories deserve to be told not just for what was created, but for the legacy they leave behind.

When Rock and Roll Hall of Famer Dave Mason, co-founder of Traffic and collaborator of Jimi Hendrix and George Harrison, joined forces with visionary industrial designer Ravi Sawhney, they weren’t simply setting out to build another guitar.

They wanted to reinvent an instrument that had shaped generations of music.

Together, they challenged conventional guitar design, pioneered the use of sustainable materials, and created an instrument that was as much about how music feels as how it sounds.

In a moving interview with *Guitar World* journalist Amit Sharma, Ravi reflects on his extraordinary partnership and friendship with Dave, the stories behind one of rock music’s most influential figures, and the innovation that continues to carry his legacy forward.

Because the most meaningful innovations don’t end with their creators. They inspire what comes next.

A beautiful piece of storytelling about music, friendship, design, and a legacy that will continue to resonate for generations.

10/14/2026

✈️ Sitting still for hours on a long-haul flight may seem harmless, but it can increase the risk of developing a potentially dangerous blood clot.

Deep vein thrombosis (DVT) can develop in the legs during prolonged periods of inactivity, sometimes without any noticeable symptoms.

According to Dr. Zaid Fadul, a board-certified family physician and U.S. Air Force Reserve flight surgeon, one of the biggest mistakes travelers make is remaining seated throughout an entire flight.

The good news? Simple precautions can make a difference. Walking around the cabin when it’s safe, flexing your feet, moving your ankles, and wearing properly fitted compression socks when appropriate can help support healthy circulation.

But not all compression socks are created equal. The amount of compression matters, particularly for travelers with underlying health conditions or an increased risk of blood clots.

In Travel + Leisure, journalist Kayla Becker explores the science behind compression socks, the differences between mild and moderate compression, and Dr. Fadul’s recommendations for safer long-haul travel.

Read the full story in Travel + Leisure.

10/09/2026

Autumn leaves, crisp air, and dogs happily exploring the garden. 🍂🐾 But beneath the beauty of the season, some unexpected dangers could be hiding in plain sight.

From fallen conkers and acorns to toxic mushrooms, fermenting fruit, and garden chemicals, everyday autumn hazards can lead to serious health complications for our four-legged companions.

Even something as innocent as a fallen chestnut can cause a dangerous intestinal blockage, potentially requiring emergency surgery.

Award-winning veterinary surgeon Dr. Fabian Rivers shares important insights with Amateur Gardening on six seasonal hazards every dog owner should recognize, the warning signs to watch for, and how a little prevention can help avoid an unexpected trip to the vet.

Because keeping our pets safe sometimes starts with noticing what they might discover before we do. 🐶

10/07/2026

AI is moving faster than regulation, raising a critical question: who is responsible for making sure innovation still serves people?

RKS Design Founder and CEO Ravi Sawhney joined Newsmax First Edition to discuss the growing debate around AI oversight, why tech companies need shared safety standards, and the importance of considering the human experience as AI becomes increasingly embedded in everyday life.
Another timely national conversation featuring an Elevated PR client at the center of where technology, business and humanity intersect.

10/06/2026

AI just crossed a major threshold in healthcare.

For the first time in the U.S., an AI system has been approved to independently issue initial prescriptions. Nolla Health is beginning with acne treatment in Utah, but the bigger story is what could come next.

In a new Inc. feature, Dr. Zaid Fadul, Chief Medical Advisor at Nolla Health, points to rosacea, flu and uncomplicated UTIs as conditions that could potentially follow, while drawing a clear line around higher risk medications and complex medical decisions.

Acne may be the test case. The implications are much bigger.

Coverage: Inc. | Lucia Auerbach Expert: Dr. Zaid Fadul, Chief Medical Advisor, Nolla Health

HealthTech AIinHealthcare MediaRelations PublicRelations

09/17/2026

We’re putting more of our lives into AI. But how much should we actually trust it?

From healthcare records and financial information to the everyday data we hand over without thinking twice, AI is being integrated into systems that hold some of our most sensitive information.

And innovation is moving much faster than the rules designed to govern it.

That’s where the conversation gets complicated.

For a recent New York Post story examining the potential risks of increasingly powerful AI, cybersecurity expert and CISO Matthew Burk raised an important point about the way organizations are approaching AI and private data:

“There’s just zero trust with me and artificial intelligence with my client’s data.”

Because the bigger question isn’t whether AI will continue transforming the way we work and live. It’s whether security, regulation and human oversight can evolve quickly enough to keep pace.

Powerful technology demands equally powerful conversations about responsibility.

09/16/2026

What happens when a rock legend and an industrial designer decide the electric guitar can be reinvented? 🎸

Long before sustainability became a design buzzword, Traffic legend Dave Mason and RKS founder Ravi Sawhney set out to rethink one of music’s most iconic instruments using dramatically less tonewood, modular construction and a design that ultimately found its way into the hands of Keith Richards, Mick Jagger, Ron Wood, Don Felder, Johnny Depp and more.

There’s also an incredible piece of music history behind the partnership: Mason played 12-string guitar on Jimi Hendrix’s legendary recording of “All Along the Watchtower” and moved in a world that included everyone from the Beatles and Stones to Eric Clapton and George Harrison.

Following Mason’s passing, Sawhney reflects on their friendship, the unlikely story behind RKS Guitars and what it means to create something that continues long after you’re gone.

A beautiful story of music, friendship, innovation and legacy in Guitar World.

09/02/2026

The game ends. The conversation about brain health cannot.

Behind every headline about CTE are people and families trying to understand what it could mean for their lives. That deserves a conversation that extends beyond sports, and beyond the news cycle.

Dr. Zaid Fadul MD, Founder and CEO of Bespoke Concierge MD joined Bianca Across the Nation to discuss CTE, bringing a physician’s perspective to a subject where clear, accessible education matters.

Watch the clip for a conversation worth continuing.

08/27/2026

Social media has become part of childhood, but the conversation around its impact is changing.

Following Meta’s settlement in a landmark social media addiction case, Matthew Burk, CISO of Bespoke Concierge MD, joined NBC4 Washington live to discuss what this moment means for teens, children and the parents trying to help them navigate an increasingly digital world.

The conversation goes beyond screen time. It raises larger questions about how platforms are designed, the responsibility technology companies have to younger users, and how families can create healthier and safer relationships with social media.

As technology becomes more deeply embedded in our everyday lives, understanding its impact is just as important as understanding how it works.

Matt brought his cybersecurity expertise to an important and timely conversation about protecting the next generation online.

📺 Watch the full NBC4 Washington segment.

07/21/2026

Before people adopt a product, they connect with a story.

One of the things that has always made Ravi Sawhney’s work stand apart is his ability to see beyond the object itself and understand the human experience behind it. That perspective shaped RKS Guitars, where he and the late Dave Mason approached guitar design not as branding, but as a creative collaboration between a legendary musician and an innovator who believed great design begins with empathy.

It’s why this feature in Guitar World resonates. It’s more than a look back at Dave Mason’s extraordinary legacy, it’s a reminder that the ideas and relationships behind innovation are often the stories worth telling.

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