Reel Organisation

Reel Organisation Reel Gardening is a pre-fertilised seed strip that encases the desired seed at the correct depth and distance apart. It is that simple.

The strip is marked at the right depth with a coloured line indicating both depth and seed type! Reel Gardening is a biodegradable seed tape that can be planted straight into the ground. The tape takes all the guesswork and confusion out of starting a vegetable garden. The tape contains high quality, non-chemically treated seed. The seeds are held within the tape at the correct depth and distance

apart for the plant to grow. The illustrations on our seed tape are printed with a vegetable starch ink. These illustrations provide easy to follow instruction. The coloured area of the tape should be above the ground this is unique to each herb or vegetable, placing the seed at the correct depth. The tape also makes it easy for you to see where your plant is germinating and growing from, meaning you only need to water where the tape is visible saving up to 80% of water usage. These are just a few of the many benefits of planting the Reel way.

Winter makes food security more urgent ❄️As prices rise, vulnerable communities feel it most. Reel supports year-round g...
12/06/2026

Winter makes food security more urgent ❄️

As prices rise, vulnerable communities feel it most. Reel supports year-round growing with winter crops and water-wise technology, keeping gardens productive even in the cold.

Resilience isn't just about surviving; it's about thriving in every season. By supporting community gardens now, we ensure that the harvest continues and that no family has to choose between warmth and a nutritious meal this winter. Let’s build a food system that never goes dormant.

Support year-round food security.
https://www.reel.org.za/

It’s National Garden Week, and we’re celebrating the greatest classroom on Earth: the soil! 🌿We believe education should...
09/06/2026

It’s National Garden Week, and we’re celebrating the greatest classroom on Earth: the soil! 🌿

We believe education should be felt, smelled, and grown. Our school programmes take the CAPS curriculum outdoors, turning biology, maths, and environmental science into hands-on learning experiences.

When a child sees a seed they planted break through the soil, they learn more than photosynthesis; they learn patience, responsibility, and the power of their own hands. 📚🌱

Our blog tell you more about the role of schools in food gardening in our latest blog, highlighting how school food gardens in South Africa are helping tackle learner hunger while improving food literacy.
https://reel.org.za/blog/the-role-of-schools-in-food-gardening

Let’s move beyond the chalkboard and into the garden to grow a generation of eco-conscious leaders.

Bring the classroom to the garden this week.

Agriculture drives Africa’s economy, but scaling from a backyard garden to a profitable farm isn’t easy. Reel helps brid...
08/06/2026

Agriculture drives Africa’s economy, but scaling from a backyard garden to a profitable farm isn’t easy. Reel helps bridge that gap by turning growers into Agri-Preneurs. 🚜

Our patented seed tape technology improves yield and reduces waste, making it easier to grow efficiently and profitably.

When farmers scale, they create more than food: they build jobs, stability, and stronger communities.

We also explore how to grow vegetables with limited water in South Africa in our latest article, highlighting how Reel’s tape technology supports water-wise, sustainable farming. 🌱
https://reel.org.za/blog/how-to-grow-vegetables-with-limited-water

Discover the business of gardening.

This World Environment Day, the message is clear: we must repair our relationship with the planet. 🌍 Our biodegradable s...
05/06/2026

This World Environment Day, the message is clear: we must repair our relationship with the planet. 🌍

Our biodegradable seed tape reduces water consumption by up to 80% and eliminates the need for harmful plastic seedling trays. We are calling on corporate partners to collaborate with us on high-impact ESG projects that restore soil health and protect our water resources.

When businesses and sustainable technology join forces, we create more than just a "green" image, we create a measurable, lasting environmental legacy for South Africa. 💧🌱

Partner with us for a cleaner, greener planet.
https://www.reel.org.za/

Behind every thriving garden is a network of people who made it possible, funders, educators, volunteers, and community ...
29/05/2026

Behind every thriving garden is a network of people who made it possible, funders, educators, volunteers, and community leaders.

Collaboration isn’t just what we do, it’s how we grow. By working hand in hand with passionate partners, we’re turning open spaces into gardens of opportunity.

Together, we plant more than seeds, we plant possibility. 🌱

Join our growing network of partners!
https://www.reel.org.za/

Investing in Agri-business is an investment in stability. 🌿 We work with enterprises to empower local growers. When busi...
26/05/2026

Investing in Agri-business is an investment in stability. 🌿

We work with enterprises to empower local growers. When businesses source from community-led agricultural hubs, they create a circular economy that fights poverty and fuels local growth. From seed to shelf, let’s rethink how we do business.

Build a sustainable supply chain today.
https://www.reel.org.za/

Happy Africa Day! 🌍 Today, we celebrate a continent defined by its resilience, its diversity, and its incredible potenti...
25/05/2026

Happy Africa Day! 🌍 Today, we celebrate a continent defined by its resilience, its diversity, and its incredible potential. We believe that the true sovereignty of Africa lies in its soil. As we look toward the future, the goal is clear: an Africa that can feed itself and sustain its people.

Food security is the heartbeat of our continent. By simplifying the way we plant with our water-wise seed tape, we are helping to create a map of Africa where no corner is left hungry. 🇿🇦

From the small urban backyard to the sprawling community farm, we are planting the seeds of a food-secure Africa. One seed, one tape, and one harvest at a time. We are growing a legacy of health and abundance. Let’s celebrate our roots by planting for our future.

Let’s build a food-secure Africa together.

The best lessons aren’t always found in textbooks, sometimes, they are found in the soil. 📚 Our school programmes integr...
15/05/2026

The best lessons aren’t always found in textbooks, sometimes, they are found in the soil. 📚

Our school programmes integrate with the CAPS curriculum to teach students about biology, maths, and environmental care through hands-on planting. We are educating the next generation to be stewards of the earth and masters of their own food systems.

Bring the classroom to the garden.
https://www.reel.org.za/

This Mother’s Day, we celebrate the nurturers of our nation. 🌸 Real impact happens when we collaborate to support the wo...
10/05/2026

This Mother’s Day, we celebrate the nurturers of our nation. 🌸

Real impact happens when we collaborate to support the women who feed our communities. Through our collaborative partnerships, we empower mothers with the resources to start home gardens, ensuring their children have access to fresh, organic nutrients. Partner with us to honour the ultimate nurturers.

Honour motherhood through sustainable action.
https://www.reel.org.za/

Agriculture is the engine of the African economy. We bridge the gap between subsistence gardening and commercial agri-bu...
05/05/2026

Agriculture is the engine of the African economy. We bridge the gap between subsistence gardening and commercial agri-business.

By providing patented seed-tape technology, we reduce water waste and increase yield, allowing smallholder farmers to scale their operations and enter the formal marketplace.

Small farms, big business.
Scale your agricultural impact with us.
https://www.reel.org.za/

Address

411 Long Avenue
Johannesburg
2194

Opening Hours

Monday 08:00 - 16:00
Tuesday 08:00 - 16:00
Wednesday 08:00 - 16:00
Thursday 08:00 - 16:00
Friday 08:00 - 15:30

Telephone

+27117820661

Website

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