13/11/2021
The experience economy in motion 🤳🏻
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The UK Pavilion, titled Poem Pavilion, was created by leading artist and designer Es Devlin. Working closely with structural engineers Atelier One, environmental design consultants Atelier Ten, executive architects Veretec and creative agency Avantgarde, Devlin became the first woman to design the UK Pavilion since the Expo’s inception.
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The design offers a take on machine-generated poetry, in architectural form. ‘Algorithms are among us, they are an ever-growing part of our culture, their output is based on what they are trained on and who trains them,’ says Devlin. ‘The pavilion is at once an expression of the ideal of a culturally diverse Britain that I grew up with, tempered with our growing awareness of the part algorithms play in shaping the future of our culture.’
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What do you think about the concept?
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