16/10/2026
// REVISITING ROSE AM LEND, GRAZ //
Nearly two decades ago, INNOCAD transformed one of the oldest buildings on Lendplatz in Graz. Through the Styrian renovation programme, 11 affordable apartments were created, allowing existing tenants to remain while welcoming new residents. The project’s identity draws on the building’s past: the original “am Lend” lettering from the former shoe shop inspired its name, while the rose motif references both its Baroque origins and the nearby statue of Saint Rosalia. Today, the roses have become a recognisable feature of Lendplatz, appearing in everything from wrought-iron details to façade reliefs.
We also revisit ROSE AM LEND through "Von Menschen und Häusern – Architekturjahrbuch Graz Steiermark 2008/2009", published by Haus der Architektur Graz (HDA), curated by Ilka and Andreas Ruby, and recognised as one of Austria’s Most Beautiful Books 2009. Featuring photographs by Livia Corona, the yearbook explored architecture through its relationship with the people and communities surrounding it. ROSE AM LEND demonstrates how architecture can contribute to urban transformation while preserving a neighbourhood’s history, character, and sense of place. For more information about this project, visit our website. https://innocad.at/projects/rose-am-lend
To learn more about the publication, visit this link. https://short-url.cc/1Gde0
Picture 1 - 5: Paul Ott
Picture 6 - 10: Livia Corona