05/12/2025
The relaunch of the Vienna-based studio comes with clear goals: a stronger visual identity, a website designed for both exploration and targeted project searches, and case studies that communicate expertise with clarity and confidence.
Strategy workshops and in-depth conversations formed the foundation of the new identity, sharpening the studio’s profile and making their ethos tangible within the architectural landscape.
A black-and-white site plan clearly shows how a project can blend intelligently into its surroundings. For us, it captured X42’s careful approach — and became a strong inspiration for the new logotype. The established name was intentionally kept, with the addition of ‘Architecture Studio’. Structural fields and frames from architectural plans influenced the layout system: fine lines guide the content and create a clean contrast with the bold typography. Soft pastel colors run throughout the identity: they support navigation on the website and bring lively variation to printed materials.
The studio’s mix of approachability and professionalism also comes through in the portraits and candid moments captured by Max Kropitz, reflecting the authentic atmosphere of X42.