Photo Biz Xposed

Photo Biz Xposed Pro photographers share exactly how they market, advertise, and promote their wedding and portrait photography business so you can learn and succeed.
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15/06/2026

New interview is live with North Sullivan of The Photo Studio.
North has spent 40+ years behind the camera, shooting some of Australia’s biggest advertising campaigns.
These days, he’s built something completely different — a fashion-inspired portrait business with studios in Sydney, Melbourne and Brisbane, a huge team, reported turnover north of $10 million, and more than 150 Meta ads running at the time of recording.
In this episode, we get into:
• walking away from commercial photography
• building a portrait business at scale
• ethical high-ticket sales
• client experience
• team culture
• AI and the future of photography
• why passion, commitment, diligence and determination still matter
This is a big-picture business interview with plenty to think about.
Listen here:

https://photobizx.com/north-sullivan-building-a-10m-portrait-studio-business

New PhotoBizX Interview with Vincent Pugliese.Most photographers want more bookings, more revenue and more growth.Fair e...
31/05/2026

New PhotoBizX Interview with Vincent Pugliese.
Most photographers want more bookings, more revenue and more growth.
Fair enough.
But Vincent Pugliese asks a better question…
What is all that growth actually for?
Vincent and his wife built a wedding photography business, used it to pay off all their debt — including their home — in under four years…
Then eventually walked away from it.
Not because it failed.
Because it had done what they needed it to do.
In this interview, we get into:
• Why more revenue doesn’t automatically mean more freedom
• How photography can be used as a vehicle to create options
• Why paying off debt is only part of the bigger financial picture
• How relationships can beat marketing tactics over the long term
• Why your network may be one of the most valuable assets in your business
• How to create content that builds trust without turning every post into a sales pitch
I loved this conversation because it’s not really about building the biggest photography business possible.
It’s about building one that supports the life you actually want.
🎧 Listen here:

https://photobizx.com/671
Curious to know… are you building your business for more growth, or more freedom?

25/05/2026

A new episode has just gone live with Ryan Erickson - the mobile pet photographer.

Since his last interview, Ryan has:

Grown his mobile dog photography business by 50%

Hit $315K in revenue

Run 42 market events

And is seeing a 9x return from Instagram ads!

The big takeaway for me?

He’s not just growing… he’s now figuring out how to make that growth sustainable, or whether he even wants to.

We get into his market event strategy, what’s working with Instagram ads, how he’s outsourcing events, and what he’s doing to avoid burnout while still booking high-value clients.

There’s a lot in this one for pet and portrait photographers.

I'd love to know what you’d rather have working in your business right now...

Ryan’s market event system or his Instagram ad system?

Here's the link:

https://photobizx.com/ryan-erickson-315k-from-mobile-pet-photography-instagram-ads-and-market-events

18/05/2026

🎙️ New PhotoBizX Episode is live, featuring Stacey Rolfe.
I LOVE this business model! Super simple, streamlined and easy to get booked, shoot and sell photography.
If you feel like you’re constantly chasing new enquiries… you'll love this one too!
Stacey photographed 131 families last year.
Here’s the part that stood out:

→ ~75–80% of her bookings were returning clients
→ Another ~25–30% came from referrals
→ She runs zero ads
No complicated funnels.
No heavy sales tactics.
Just systems.
In this interview, she shares:

• — How she turns one client into repeat bookings year after year
• — Why her simple pricing structure converts so easily
• — And why most photographers are making things harder than they need to
It’s simple… but not obvious until you hear it laid out.
🎧 Listen here:

https://photobizx.com/669-stacey-rolfe-80-returning-clients-without-discounts-or-sales-calls
Love to hear your thoughts on this one.

11/05/2026

🎙️ New Interview with Shawn Black

He built a bo***ir studio photographing 125+ clients a year.
Hit close to $450K in one year.
Then bookings dropped.
Not a little… Almost 50%.
Most photographers would blame the market.
Shawn didn’t.
He looked at what had actually changed…
In this interview, Shawn shares:
• Why bo***ir exploded during Covid… and what happened after
• What stopped working in his marketing (almost overnight)
• How he still sells $4–5K sessions today
• Why showing more images leads to higher sales
• The real reason clients come back again and again
A couple things that stood out for me…
This isn’t really about bo***ir.
It’s about understanding:
What makes people buy
What makes them come back
And what actually builds a sustainable business
Hope you find a bunch of takeaways in this one!
🎧 Listen here:

https://photobizx.com/668

11/05/2026

🎙️ New Interview with Shawn Black

He built a bo***ir studio photographing 125+ clients a year.
Hit close to $450K in one year.
Then bookings dropped.
Not a little… Almost 50%.
Most photographers would blame the market.
Shawn didn’t.
He looked at what had actually changed…
In this interview, Shawn shares:
• Why bo***ir exploded during Covid… and what happened after
• What stopped working in his marketing (almost overnight)
• How he still sells $4–5K sessions today
• Why showing more images leads to higher sales
• The real reason clients come back again and again
A couple things that stood out for me…
This isn’t really about bo***ir.
It’s about understanding:
What makes people buy
What makes them come back
And what actually builds a sustainable business
Hope you find a bunch of takeaways in this one!
🎧 Listen here:
https://photobizx.com/668

04/05/2026

🎙️New Interview with Johl Dunn
Unpopular opinion… Most photographers aren’t stuck because of their marketing.
They’re stuck because they quit too early.
Try something once…
doesn’t work…
move on.
Repeat.
Sound familiar?
Johl says this pattern is why most photographers never get traction.
Not the algorithm.
Not the competition.
Not the economy.
Their own follow-through.
So I’m curious…
Is there something you’ve tried… abandoned… and never went back to?
🎧 Listen here:

https://photobizx.com/667

28/04/2026

🎙️ New Interview is live with Tracy Goodwin
Most photographers think they need better scripts.
Better wording.
Better sales techniques.
What if that’s not the problem?
Tracy Goodwin has spent nearly 30 years studying voice…
And she says clients decide if they trust you within seconds of hearing you speak.
Not based on your photos.
Not based on your pricing.
Based on how you sound.
Which means…

You could be saying all the right things
and still losing the booking.
In this interview, she shares:

• Why your voice can build (or break) trust instantly
• What’s really happening when you feel nervous on calls
• Why talking more actually hurts your sales
• How fear of judgment shows up in your voice
• The difference between sounding confident… and being believable
• Why clients feel something’s “off” (even when your work is great)
PLUS - we have role plays and scenarios for members who were on the live recording!
🎧 Listen here:
https://photobizx.com/666
Love to hear your thoughts on this one!

23/04/2026

What a talent. For someone who has “made it” I was surprised at how much Art still works to fill his calendar.

20/04/2026

🎙️New Interview with Art Streiber
Most photographers think the goal is better photos.
That’s not really the job.
Art Streiber is working with names like Leonardo DiCaprio, Meryl Streep, and Brad Pitt…
At that level, it’s not about creativity.
It’s about responsibility.
Because when the budgets are high and the pressure is on…
Clients aren’t asking, “Can you take a great photo?”
They’re asking, “Can you make this happen?”
And here’s the unexpected part of this interview...
Art is still out there marketing.
Reaching out.
Following up.
Looking for the next job.
Just like anyone building a business.
🎧 Listen here:

https://photobizx.com/art-streiber-why-clients-trust-him-with-million-dollar-shoots
Love to hear your thoughts on this one.
And I have to apologise in advance, I did get caught up talking about some of his images and the names he works with. It was difficult not to. 😬
NOTE: Art's heashot was by Steven Spielberg. Yes, really!

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