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Photo Biz Xposed Pro photographers share exactly how they market, advertise, and promote their wedding and portrait photography business so you can learn and succeed.
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02/11/2026

🎙️ Kate Ellis told me she might be the laziest photographer ever to appear on PhotoBizX.

She takes home around $210,000 a year photographing newborns and families in Adelaide, keeps Mondays (and the weekend) free, and often shoots, sells and delivers the finished photos on the same day.

I’m not sure lazy is the word. 😂

After turning over $517,000 in 2024, she cut back her sessions and accepted a $90,000 drop in revenue to have more time off.

“That decision cost me $90,000, but it earned me my life.”

Her sales approach is also super interesting. Clients choose their digital files first, with an average sale close to $2,000. Wall art and albums are available afterwards, but she’s comfortable if clients stop with the files.

Then there’s the hospital partnership, which brings in 38% of her clients—without Facebook ads or pre-shoot phone calls.

Plenty of takeaways in this one!

🎧 Here's the link:

https://photobizx.com/kate-ellis-taking-home-210000-as-a-solo-photographer-without-working-mondays/

Love to know what stood out for you.

26/10/2026

🎙️ New episode is live with Jennifer Tsay from Shoott.

This one will be polarising, but it's worth a listen!

The business is built around free 30-minute photo sessions, with clients paying only for the photographs they want.

Nothing new here.

Except they are generating $10 million in revenue!

Jennifer says they received death threats in the early days from photographers who believed they were damaging the industry.
But the numbers make this fascinating to look at.

Shoott has completed more than 300,000 sessions across 60-plus US cities. Clients spend about US$190 on average, while photographers typically earn US$140–$160 per photography hour before tips.

Jennifer shares how a US$75 credit card pre-authorisation helped fix a 50% no-show rate, why Google bookings are more likely to go ahead than Meta bookings, and how Shoott recruits and maintains standards across a network of hundreds of photographers.

Whether you love the idea or hate it, I think this episode will challenge you.

🎧 Here's the link:

https://photobizx.com/jennifer-tsay-how-free-photo-shoots-became-a-profitable-10-million-photography-brand

Love to hear your thoughts on this one!

19/10/2026

🎙️ A new PhotoBizX episode with Kate Buechner is live.

When Kate last appeared on the podcast almost ten years ago, she was working to build a million-dollar photography business.

She got there!

Uber Photography grew to a full-time team of five and more than $1 million in annual turnover. The most interesting part of this interview is what happened next.

Today, Kate runs the photography business largely on her own, works fewer hours and takes home more money.

She recently generated $45,000 in a single month!

The cool part... she hasn’t found some brand-new secret to filling the studio.

She still runs seven different marketing sources, including a partnership with an orthodontist that has lasted ten years.

Her third-party marketing generates about 50 leads and 30–35 bookings each year, and some leads need as many as ten follow-ups before they respond.

We also get into her $2,500 family portrait average, why she shows clients her pricing before they book and her belief that the photography is for the family—not the photographer.

Plenty of takeaways in this one!

🎧 Here's the link:

https://photobizx.com/kate-buechner-why-her-1-million-photo-studio-was-less-profitable-than-going-solo

Love to hear your thoughts on this one!

12/10/2026

🎙️ A new PhotoBizX episode with Tara Shuler from Convo Control is live.

Tara had me squirming a few times in this one—and you might, too. Get comfortable being uncomfortable when you listen! 😬

She’s a sales trainer and former VP of Sales whose approach centres on asking questions rather than explaining your packages and hoping clients see the value.

One example we get into, when someone says, “We need to think about it”: are we accepting that because they need time—or because asking another question makes us uncomfortable?

We also worked through a familiar scenario: Mum wants $5,000 in wall art, Dad wasn't across all the prices, and now he wants to leave. Tara’s take? The problem started well before they walked into the sales appointment, but there are tactics to get past that if you still find yourself in this situation.

Some of her suggested questions were more direct than I could imagine myself asking. I pushed back on a few, which made this conversation interesting for me.

You don’t have to agree with everything Tara says to start questioning how you handle your next enquiry or hesitant client.

🎧 Here's the link:

https://photobizx.com/tara-shuler-when-mum-wants-5k-in-photography-wall-art-and-dad-wants-to-leave

I'd love to know what stood out—or what made you squirm, too.

06/10/2026

🎙️ A new PhotoBizX episode with P**i Diamond is live.

After 12 years building her pet and family photography business in the San Francisco Bay Area, P**i wants to sell it and get her weekends back.

She has three photographers, two assistants and a business listed with US$139,000 in annual gross revenue. But finding someone to take it over hasn’t been straightforward.

Losing her studio lease helped bring the asking price down from US$75,000 to US$50,000. One prospective buyer wanted clients who returned every year—while P**i’s premium portraits are more of a once-in-a-lifetime purchase.

Even if selling is years away, this conversation might have you wondering what someone would actually be buying if you decided to step away.

🎧 Here's the link:

https://photobizx.com/pipi-diamond-can-you-sell-your-photography-business

Love to hear your thoughts on this one.

28/09/2026

🎙️ A new PhotoBizX episode with Andrew “Ferdi” Ferdinands is live.
Ferdi has photographed more than 3,000 events over 17 years and built a business with a pool of 30+ photographers.

By events, I mean baptisms, birthdays, small family gatherings, corporate events, and weddings. From 45min sessions to all-nighters.

He told me 80% of his work comes from referrals and word of mouth.

And he says he never asks for referrals.

Ferdi believes what happens while you’re photographing an event matters as much as the photos you deliver. That is what drives referrals and bookings more than anything else.

It’s why he looks for people skills first when bringing photographers onto his team.

We also talk about his session pricing and how he approaches every event as much a marketing opportunity as a profitable session.

🎧 Have a listen, and I’d love to know your thoughts:

https://photobizx.com/andrew-ferdinands-how-to-get-80-of-your-photography-work-through-referrals

21/09/2026

🎙️A new PhotoBizX episode with Ina Jalil is live.

Ina has photographed more than 1,000 dogs and built a pet photography business generating around $305,000 a year—but what stood out most in our conversation was the difference between her two book projects.

The first attracted 48 sessions and generated just over $20,000.

It also lost money.

The second produced only 26 sessions, but 25 of those clients purchased, and the project generated more than $72,000!

The difference wasn’t more leads or better photography.

Ina changed the positioning, screened applicants more carefully and made sure clients understood the pricing before they booked.

We also get into the mandatory consultations that helped increase her average sale from roughly $600 to $2,800, plus the $400 Meta campaign that generated $38,000 in sales.

And then there’s how she’s using AI—not just to write posts, but to review her actual sales calls, identify missed questions, and build an objection bank from real client conversations.

🎧 Have a listen, and I’d love to know what stood out for you:

https://photobizx.com/ina-jalil-the-pre-shoot-consultation-that-lifted-her-average-sale-from-600-to-2800

14/09/2026

🎙️ New PhotoBizX episode is live with Megan Jones of Megan Michael Photography.

The headline numbers are pretty wild — she’s grown the business from $610,000 in 2023 to tracking toward $3.5 million in 2026, with 13 employees and up to 14 sessions a day.

The part I found most interesting was her Santa photography.

These are 25-minute sessions, but they’re not positioned as cheap minis.

Megan photographs around 175 Santa clients a year, averages roughly $2,000 per session, and has a personalised Christmas storybook package at $4,200!

Insane numbers!

$350k from Santa Mini Sessions. 😳

We also get into how she replaced herself as the photographer, why she believes scripted sales sessions are stupid, and how she thinks about selling based on what each client actually values rather than pushing everyone through the same process.

There’s plenty in this one that might make you rethink pricing, limited-edition sessions and whether you actually need to be the one behind the camera for every client.

🎧 Have a listen here:

https://photobizx.com/megan-jones-how-25-minute-santa-sessions-became-a-300k-photography-business/

07/09/2026

🎙️ NEW PHOTO BIZ X INTERVIEW with Benjamin McCoy.

Ben started Good Life Portraits from the back of his car in 2016.

Today, he has seven full-time staff, they’re shooting around 80 portrait sessions a month, and the business is tracking towards $2 million in revenue.

Ben says, for years, he was the bottleneck. Shooting, retouching, managing people and working seven days a week.

Today, he has systems and a team that allow the business to operate without everything depending on him.

The marketing numbers were interesting too…
Around $17 per lead.
About $105 to acquire a client.
Average sale around $2,400.

Interestingly, the $5 and $6 Facebook leads actually gave him worse results because they were often lower quality.

We also get into how he’s now using AI to nurture enquiries and book calls — but still believes getting a prospect onto the phone with a real person is one of the most important parts of making the sale.

🎧 Here's the link:

https://photobizx.com/ben-mccoy-the-17-lead-105-booking-and-2.4k-portrait-photography-sale

Lots in this one for anyone wondering how to grow beyond what they can personally shoot and manage.

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Erina Heights, NSW

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+61413852222

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