21/05/2025
📢 Press Release
Hamat Group strengthens position in artificial grass market through integration of Feelds.
Genemuiden, 21 May 2025 – Hamat Group, based in Genemuiden and a leading producer and supplier of flooring and entrance solutions, proudly announces that all activities of Feelds, a Belgian manufacturer of premium artificial grass, have officially become part of the Hamat organization. This step further professionalizes Hamat’s artificial grass division and strengthens its position as a comprehensive provider in this segment.
Feelds and GrassPartners join forces !
Feelds, headquartered in Waregem (BE), delivers sustainable and innovative artificial grass solutions for residential and landscaping applications in more than 30 countries.
With Feelds now integrated into Hamat B.V., a powerful combination is created with GrassPartners, the high-end sports turf producer that is already part of the group. Together, they now offer a complete portfolio of artificial grass solutions under one roof.
Additionally, through tufting factory BVBVD, Hamat B.V. has its own production capacity to efficiently serve both internal and external artificial grass projects.
Quotes from management
“With the integration of Feelds and their activities, we are taking a significant step in the professionalization of our artificial grass division,” says Herbert Altena, CEO of Hamat. “Their products and expertise align perfectly with our ambition to offer customers a wide range of solutions – from landscaping to sports applications.”
Werner Goemaere, Director of Feelds, adds: “We look forward to continuing our growth together with Hamat and GrassPartners. Our shared vision of quality and innovation provides a solid foundation for the future.”
Future-oriented collaboration
The collaboration with Feelds and GrassPartners enables Hamat to offer its customers a complete and high-quality range of artificial grass solutions. The focus lies on customer orientation, innovation, and service – all aimed at delivering the best solutions for diverse applications worldwide.
For more information:
Egbert Venema
Marketingmanager Hamat
06-44370338
[email protected]
www.hamat.com
www.feelds.eu