08/24/2026
We would like to take a moment to give a little shout-out to the people behind the scenes who you may not always see — the spouses.
The spouses of business owners hold a unique role. They are often the ones who carry the emotional weight of the hard days, weeks, and months, even when they don’t always know the full story behind what’s happening. They’re the ones offering a hug at the end of a difficult day, providing a listening ear, and reminding us that we don’t have to carry everything alone.
They keep us grounded. They help pick up the pieces when we’re stretched too thin, and they experience the highs, the lows, the struggles, and the victories alongside us in a way that very few people can truly understand.
Sometimes they model our swag, promote us without even realizing it, or — like Justin did this past week — spend their day off filming content, helping with the business, and driving me around so I could use those precious 20 minutes to catch up on emails and messages.
Today, we want to recognize the invisible champions who help hold us together — Justin and Trevor.
Thank you both for everything you do, for the support you give, and for being such an important part of this journey. We appreciate you more than words can say. ❤️
