03/21/2022
What is the psychology of colour?
The psychology of colour in basic terms is studying how colours can affect our mood, emotions, and feelings. In recent findings it is said that the use of colour or colour psychology dates back as far as the ancient Egyptians however most people who are familiar with this concept are probably more aware of Carl Jung, a Swiss psychiatrist known for his developments in this study and is one of the prominent leaders in the area.
In business, advertising and marketing the psychology of colour is used to help evoke feelings and emotions such as happiness, anger, immediacy, and even hunger. Take a close look at the colour choices restaurants, stores, and other businesses use in their logos and branding next time you come across them. They have intentionally used the colour palettes to encourage certain emotions associated with those colour choices.
I am not a marketing guru, or a businessperson. I am a gardener, and I am exploring different colours and how to incorporate them into your garden to help evoke feelings or emotions of peace, tranquility, mystery, calmness, or whatever other emotions you are looking to represent in your garden space. Each week I will post a colour and explore the emotions associated with this colour and some of the flowers and plants you can use in your own garden to evoke these feelings and emotions. It’s time to colour our world!
