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Tourism Saskatchewan Industry Communications

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Tourism Saskatchewan Industry Communications

Saskatchewan’s home for tourism industry resources: news updates, business development, & corporate information.

Follow Tourism Saskatchewan for travel information.

05/29/2026

As Saskatchewan Tourism Week comes to an end, we are looking ahead to the busy tourism season and recognizing the important work happening across the industry.

From marketing and workforce development to visitor service and business readiness, Saskatchewan's tourism operators are preparing to welcome visitors and create memorable experiences.

Tourism Saskatchewan continues to support businesses through tools, training, research and industry resources available on the Business Hub https://bit.ly/4dTusH3.

Together, these efforts strengthen visitor experiences, support local communities and position Saskatchewan for a successful tourism season.

Thank you to the operators, employees and tourism teams working hard to prepare for the months ahead. Your work drives Saskatchewan’s tourism industry forward.

05/28/2026

Behind every memorable Saskatchewan tourism experience is a dedicated team helping bring it to life.

Throughout Saskatchewan Tourism Week, we are recognizing the operators, employees, volunteers and businesses that create welcoming experiences for visitors across the province.

Thank you to everyone across Saskatchewan’s tourism industry for the passion, care and hard work you bring to every visitor experience. Your efforts support local economies, create lasting memories and keep Saskatchewan’s tourism sector moving forward.

From all of us at Tourism Saskatchewan, we wish you a successful and busy summer tourism season.

05/27/2026

A successful tourism industry is built through the people who bring Saskatchewan experiences to life.

During Saskatchewan Tourism Week, we’re recognizing the important role tourism employees, operators and frontline teams play in shaping visitor experiences across the province.

Tag a tourism employee, coworker or team that deserves recognition for the work they do to help create exceptional visitor experiences across Saskatchewan!

Explore training opportunities and resources through the https://bit.ly/3RttVnH

05/26/2026

Tourism marketing is about more than awareness. It is about turning interest into real visits, real bookings and real economic impact for communities and businesses across Saskatchewan.

Tourism Saskatchewan’s marketing campaigns help connect travellers with experiences throughout the province by showcasing the people, places and stories that make Saskatchewan unique. From inspiring travellers to explore Saskatchewan to helping drive trip planning and bookings, marketing plays an important role in supporting the tourism industry.

Your business is part of Saskatchewan’s tourism story. Keeping your Business Listing updated helps travellers discover and choose your experiences as they plan their next trip.

Learn more through the Business Hub and follow along throughout Saskatchewan Tourism Week as we highlight the impact of tourism across the province.

05/25/2026

Tourism is more than travel. It is jobs, local businesses, community growth and economic impact felt across every corner of Saskatchewan.

As we kick off Saskatchewan Tourism Week 2026, we’re recognizing the people, businesses and communities that help make Saskatchewan a welcoming and unforgettable destination.

Check in each day throughout Saskatchewan Tourism Week to learn more about what’s happening across Saskatchewan’s tourism industry and the impact tourism has on communities throughout the province.

05/22/2026

Digital metrics have long shaped how tourism organizations measure success. But as AI-driven search, generative discovery and digital assistants continue to evolve, the way travellers discover destinations is changing faster than many analytics platforms can track.

This latest AI Snapshot with Peter Pilarski explores why traditional metrics like impressions, reach and website traffic are becoming less reliable indicators on their own and why digital authority, visibility and qualified visitor intent are becoming increasingly important for tourism organizations.

As traveller behaviour shifts toward AI-generated search, voice search and conversational discovery tools, organizations may need to rethink how they measure digital performance and long-term brand visibility.

Read the full blog from Tourism AI Network https://bit.ly/4wAd4Q6

05/21/2026

Last week, Tourism Saskatchewan hosted the Tourism Work Ready Connection Event in Saskatoon at the Park Town Hotel, bringing together tourism and hospitality businesses with emerging professionals completing their Emerit credentials.

The event created valuable opportunities for networking, industry connections and career conversations, while highlighting the importance of workforce development in supporting Saskatchewan’s growing tourism sector.

A special thank you to the participating businesses and industry partners including Park Town Hotel, Saskatoon Inn & Conference Centre, Elk Ridge Resort, Super 8 by Wyndham East Saskatoon and Super 8 by Wyndham Prince Albert for taking the time to connect with participants, share information about their organizations and discuss current career opportunities within the tourism and hospitality industry.

In addition to networking opportunities, Park Town Hotel also provided participants with a behind-the-scenes facility tour showcasing key occupational areas connected to the Emerit training programs, including line cook, housekeeping room attendant, front desk and food and beverage service roles.

Thank you to everyone who attended and helped support the next generation of tourism professionals in Saskatchewan.

05/13/2026

Hospitality and tourism employers in Southwest Saskatchewan are invited to connect with newly trained, job-ready candidates through the Tourism Work Ready Connection Event in Swift Current.

Wednesday, June 3, 2026
2:30–4:00 p.m.
Coast Swift Current Hotel | Swift Current, SK

Attendees will have the opportunity to:
• Meet trained candidates ready for frontline hospitality roles
• Build relationships and explore future workforce connections
• Learn more about the Tourism Work Ready Program

Space is limited. Use this link to register: https://bit.ly/4twkSzG

For more information, contact [email protected]

05/07/2026

Saskatchewan businesses are known for being welcoming. For international visitors, those small, thoughtful touches can make a lasting impact.

American travellers continue to be a key driver of our tourism economy. In 2025, Saskatchewan saw steady U.S. visitation, including a two per cent increase in cross-border vehicle traffic and a 21 per cent rise in air arrivals. For the outfitting sector, U.S. visitors represent more than 90 per cent of clients and support an industry generating approximately $150 million annually.

At the same time, overseas visitors, while making up just two per cent of overnight trips, account for four per cent of total overnight spending. This highlights the growing importance of high-value, export-ready experiences across the province.

Whether you are welcoming American road trippers or international guests, here are five practical tips to help visitors feel comfortable, confident and supported during their stay.

Visit the Business Hub to download and print these tips for your front desk or staff break room: https://bit.ly/3SnEXrX

Small gestures can create meaningful experiences and long-term value for your business and community.

05/05/2026

Tourism Saskatchewan attended the 21st Annual Contact Conference – Future Forward on April 30, hosted by the Saskatoon Industry Education Council.

Our Workforce Development team was actively engaged, participating in sessions, hosting a booth and connecting with partners across education, workforce and industry. Discussions focused on labour market trends and leadership shaping Saskatchewan’s workforce, with a keynote from Kristen Cummings highlighting adaptability and strong leadership.

Tourism Saskatchewan continues to work with partners to support a skilled tourism workforce, ensuring industry has access to the tools, training and resources needed for the season ahead and long-term success.

Address

350/3rd Avenue North, Suite 410
Saskatoon, SK
S7K6G7

Opening Hours

Monday	8:30am - 4:30pm
Tuesday	8:30am - 4:30pm
Wednesday	8:30am - 4:30pm
Thursday	8:30am - 4:30pm
Friday	8:30am - 4:30pm

Telephone

+13069335900

Website

https://business.tourismsaskatchewan.com/

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