17/06/2026
⭐️ 25 Years of Magic ⭐️
Project 12/25 – Coca-Cola Beatbox Pavilion – London Summer Olympics, 2012
During the London 2012 Summer Olympic and Paralympic Games, sponsor Coca-Cola presented the "Beatbox" pavilion in the middle of the Olympic Park. The pavilion combined architectural design and sound technology to produce a "communication tool" where guests could walk in and create music. Around 300,000 people were passing through the pavilion during the Olympics: on average, 7000 visitors per day.
230 red and white translucent synthetic cushions were developed to make up the interactive facade of the pavilion. iart's audio and interaction technology allowed visitors to "play" the pavilion like an instrument, just by touching the cushions. iart developed a new “musical instrument" from proof of concept to solution in close collaboration with the architects Asif Khan and Pernilla Ohrstedt and the sound designers. The project is a perfect example of the symbiosis between architecture and interactive media.