02/09/2026
⭐️ 25 Years of Magic ⭐️
Project 22/25 – M+ – Hong Kong, 2022
The city-scaled facade of M+ displays media art that can be seen from near and far. It extends the appearance of the building at dusk and during the night. In this way, the museum becomes a central attraction within the urban space of the metropolis. iart developed the media façade in collaboration with Herzog & de Meuron in 2022.
Drawing attention to the museum's diverse programmes, the M+ facade features both specially developed works and art from the collection. iart developed a real-time simulation to test and optimise the effect of the artworks before they are shown on the facade. The lighting conditions, viewing angles and distances can be varied to anticipate the vistas from very different positions in the urban space. That way, the artists' expectations are matched with the real conditions.