For more than 32 years (*see the ''Development Path'' section at the bottom of this page) OUTSIDE™ has been designing methodologies, strategies, practices, techniques
that help designers and other clients create a sense of place in outdoor environments. We do it through integrated product collections, leading edge technology, permaculture, biodynamic-agriculture, horticultural expertise and great
design. Here at OUTSIDE™ team, we are also well known for our skills in the areas of urban arboriculture and soils, including the preservation and installation of trees in the urban environment and the specification and installation of specialized planting soils for roof gardens, urban landscape plantings, and rain water management. We partner with local and international designers to create exceptional products, we nurture our own people to high achievement, and we operate our business at a standard that has earned customer loyalty and leadership in our industry.
- Theφytorio® is a world-class garden paradise that features the various plants and cultures between the latitudes of 20-35 degrees North and South. A hands-on interactive Children’s Garden along with beautifully restored natural habitats, walking trails and a Honeybees Garden offer educational entertainment and enjoyment for people of all ages. Founded in 2009 and closed for public on 2021, the Garden is going to re-opened to the public in November 2023 after an extensive expansion.
- At OUTSIDE™'s Biodynamic Tree Farm, our team guarantees the livability of all trees/plants sold for one year from the date of installation. Other companies may require you to pay a portion of the original cost to replace a tree that has failed, or they will try to place blame on the customer, the soil or water quality etc. At the365®, we believe in standing behind our trees/plants and providing impeccable customer service if one of our trees/plants or selection of trees/plants fail. The365® Guarantee is simple: if your tree/plant dies within one year of installation, we will replace it at no cost to you. The365®’s professionals take pride in the trees/plants they sell and install because our trees are of the highest quality, and our installation processes are time-proven and ensure our trees’ vitality and continued beauty.
- The365® team has experience in transplanting trees from 3” caliper to 35+” caliper, with root ball sizes ranging from 40” – 350”.
- The365® Natural Stones was founded in 1969 and officially registered as a company in 1989. Today the company is an integrated plant, consisting of modern processing facilities , showrooms and offices , measuring a total area of 20.000 m2. Moreover allocates two quarries in the Mediterranean, Balkans and Middle East regions, that cover an area over 1mil m2 in which is mined the Slate -Stones. Also has the exclusive disposal, the products of a quarry and a processing unit which produces and processes a sandstone material called "365® Natural Stones". Apart from the above in 2009 was expanded in pebbles production and established a new modern facility in an area of 13.000 m2.
-Development Path :
The company recently expanded its efforts to manufacturers develop and rejuvenate home-grown brand with new sales-channel targets in the next five years. Since the introduction of its ''New Brand'' initiative in late 2009, OUTSIDE™ has worked with more than 1500 companies and cumulative orders through the new program. To revitalize an old heritage brand, OUTSIDE™ decided to focus on the changing needs of young consumers. The company used data analytics tools to understand the shopping habits and preferences of the target demographic and targeted the DIY industry. The OUTSIDE™'s quarry-factory is one of the many reminders of the rich heritage, which was started in 1989 by a businessman called Sfikas, passed into the Ioannou Family Association. The predecessor OUTSIDE™ plant, officially was founded in 1989 and has a history of more than 32 years. In it's first officially operational year, it was rated as a national first-class enterprise. The company has many well-known brands such as “the365®”, “thebulk®”“thefabric®”, “theStage®”, “thekiosk®”,“theφytorio®”, “theJetty®”, ''theGym®'', ''theRain®,''theMixMatch®'', ''themeres®'' , the24seven®, ''thecurationby®'', ''theGift®'' and ''oneforone®, among others. While paying homage to the role that it played in the rich Mediterranean-island history, since 2009 the shareholders are also working hard to refresh OUTSIDE™'s brand image to suit the needs of consumers nearly half a century after its founding. One major step they took was to tie up with largest e-commerce platforms in Australia, Asia, US and India to win over the latest generation of consumers who may not have grown up using it's flagship 365®natual stones-collections and rest of the OUTSIDE™'s brands. ''Heritage brands can only survive and revive through constant innovation'', said Mischel. Ioan., OUTSIDE™'s shareholder. ''Armed with our century-old quarrying-processing-techniques, nowness-marketing and new sale-channels both online, exclusivity-exports and physical-retail-chains, we will be achieving better results going forward''. At the same time, the company also pays attention to the protection of brand intellectual property rights and registers the best-selling overseas brand trademarks. The company’s “the365®”, “theStage®”, “theφytorio®”, “theJetty®”, ''theGym®'', ''theRain®,''the24seven®'',''theMix&Match®'', ''themeres®'', ''theCurationby®''and “ONEforONE®” registered in seven countries including the United States, India, China and Australia, which increased the exclusiveness of the products in the international market.
-Policy/Trends/& Market's inside stories:
Mediterranean's Drivethe365.com, theliveprices.com and the24seven.com probably are going to be the biggest landscape, outdoor BBQ and fencing shopping sites you've never heard of. The OUTSIDE™ fast-landscape player is encroaching on the territory of more established rivals. It is designing the largest, purely online, landscape domain-website in the world measured by outdoor specialized-products of self-branded collections, according to Euromonitor, planned to go public within 2023. OUTSIDE™ uses influencers on YouTube, Instagram and TikTok, and discount codes, to attract younger shoppers in an increasingly the nowness DIY-landscape era. The what called ''the new brand'' strategy, since 2020, is aiming squarely at the "Gen Z" social-media generation, using influencers and discount codes, to attract younger shoppers in an increasingly crowded DIY-landscape market. It offers low-cost landscape styles and planning that is going to consistently uploading hundreds of new outdoor-designs to its upcoming app weekly. The price for an outdoor design is around half it's rivals in central Europe, US and Australia, according to a recent Société Générale price survey. "You can save money, which is important when buying outdoor-designs as the trends change so quickly this days," said by an Instagram page owner that compares dozens of landscape outdoor-designs from OUTSIDE™ and it's rivals head-to-head. The COVID-19 pandemic has boosted online sales at retailers, giving online-only players an edge over rivals which mainly have big city-DIY center stores. OUTSIDE'S app had been planned to be available for downloads globally from across the App Store and Google Play, Sensor Tower data shows. Corp. , which also sells it's range on various online giants, does not publicly disclose sales or other financial figures. The company does not responds to press and investigation firms. It has backing from investors including IDG Capital and Sequoia Capital China, according to PitchBook capital market data. The funds did not respond to interview requests. OUTSIDE™ revolutionized the quarry-landscape industry back in the 1980s by responding quickly to trends and speeding designs to retailers & importers using factories close to its headquarters in the Europe's Tax-heaven, Mediterranean Island of Cyprus. But nowadays, also works hundreds of factories in close proximity to its Strategic-location (among three continents), according to a Germany-based industry source with knowledge of the company's business practices. During the upcoming Drivethe365.com, theliveprices.com and the24seven.com launch, the Mediterranean company aims to get landscape, outdoorBBQ & fencing-designs ready for shipping in three-twelve days, according to the same Germany-based source who wanted to remain anonymous because of sensitive business practices and it's strategic partnership with OUTSIDE™. Three days is a significant compression of it's rival's lead time, from drawing board to stores, which is around thirty-forty five days according to German, Austrian, Spanish & Italian main competitors in the EU. Shares in both have fallen over 20 per cent since early February, which analysts have partly attributed to their big networks of Mega-DIY physical stores. "OUTSIDE™ main competitor's in Europe are equally legacy players which are going to be crushed by fast Landscape and Lifestyle Outdoor 2.0," Anatole chief investment officer Alex Leme, who declined to be interviewed, told attendees.
