07/08/2022
HEAD OF STORYTELLING – WHY SHOPPING CENTERS, IN PARTICULAR, NEED PROFESSIONAL EVENT MANAGEMENT
The one-sided fixation on digital direct-to-consumer business marginalizes the physical shopping channel. Shopping centers and their tenants will only be able to leverage the potential of brick-and-mortar store spaces if a significantly modified fundamental approach is adopted.
By Jens Fischer
By Jens Fischer UX, the digital world-based user experience, is being transferred to the physical world with growing enthusiasm. However, there appears to be some kind of translation problem. While it comes across as cool and contemporary online, it often … Continue reading →
