Beyond visual arts Gmbh

12/02/2026

This year marks a remarkable milestone: 100 years of the University for Art and Design Cluj — a century of nurturing creativity, critical thinking, and cultural relevance.

Being part of this anniversary through the university’s open-door studio visits was both an honor and a moment of reflection for us.

As long-term collaborators of UAD and .uadcluj , we welcomed 30 students into our Cluj headquarters, opening the doors to our everyday reality as a professional archviz studio. The visit began with an in-depth presentation by our co-founder, Zsolt Szeibert , who shared our journey through more than 20 years in the industry — from early experiments and defining challenges to the turning points that shaped who we are today. The discussion addressed not only opportunities, but also the pain points of a constantly evolving profession, and the strategies we developed to navigate them with resilience and curiosity.

What followed was an open exploration of our production spaces. Students stepped directly into the heart of our studio, engaging in vivid conversations with our artists and project teams. Questions flowed naturally — about process, decision-making, creative pressure, technology, and the realities behind the images. These exchanges reminded us how valuable direct dialogue between academia and practice truly is.

This encounter carried a special meaning for us. In the same year that UAD celebrates a century of history, our Cluj office celebrates 10 years of growth, collaboration, and community. A decade of building teams, partnerships, and a shared culture — rooted in learning, openness, and responsibility.

Moments like this make the timeline tangible: generations of education meeting lived experience, curiosity meeting practice, and the future quietly stepping into the present. We left the day inspired and grateful — convinced once more that shaping what comes next is always a collective effort.

Many thanks to Patricia Opincariu and Horatiu Coman and to the entire beyond team for making such moments possible!

09/02/2026

The calm before the game.

Seen from above, the New Dinamo Stadium stands calm, precise, and monumental — a clear presence within the urban fabric.

Empty stands tell a story of anticipation, while the pitch, under careful maintenance, reflects the discipline and dedication behind every matchday spectacle.
Around it, life gathers again.

Fans arrive early, conversations spark, rituals begin. Daytime crowds outside the stadium show another essential layer of this project: a place that belongs to the city even when the whistle hasn’t blown.

These daylight atmospheres highlight the stadium’s everyday role — not only as an arena for competition, but as a civic landmark, a meeting point, and a shared space that carries meaning beyond game time.

Visualizing these moments was about balance:
between scale and detail, calm and expectation, architecture and life.
From quiet mornings to roaring nights, the New Dinamo Stadium is designed to serve both — standing ready for history, every single day.

We had the privilege to collaborate with the renowned architecture office DICO si TIGANAS birou de proiectare experts in stadium design and long-time creative partners we proudly call friends. Together, we aimed to reflect both the structural innovation and the emotional gravity that this project holds for fans and for the club’s legacy.

Capturing this next chapter of Dinamo’s history through our visual storytelling is a true honor. We are excited to see this vision become reality, since official work officially started only a few days ago!

Our congratulations go to: Bog’Art, ACI CLUJ SA, DICO si TIGANAS birou de proiectare SRL, UTI, Dinamo Bucuresti, Noul Stadion “Dinamo”

08/02/2026

Architecture meeting adrenaline.

When night falls, the stadium transforms.
Under floodlights, the New Dinamo Stadium becomes pure tension and emotion — the moment right before a penalty shot, when thousands hold their breath as one. Inside the bowl, the roar of the crowd rises, echoing decades of passion, belief, and rivalry.

Outside, the city vibrates in sync — chants, movement, celebration, and release as fans spill into the night, carrying the energy with them.

A space designed to amplify collective emotion — from the silence before the kick, to the explosion that follows.

Visualizing these nocturnal moments allowed us to explore the stadium’s most visceral dimension: light, shadow, density, and rhythm. The night scenes capture what makes Dinamo special — a club whose spirit never sleeps, whose supporters turn every match into an event, and every victory into a celebration shared far beyond the stands.

It’s a living organism — breathing with its people.

We had the privilege to collaborate with the renowned architecture office DICO si TIGANAS birou de proiectare experts in stadium design and long-time creative partners we proudly call friends. Together, we aimed to reflect both the structural innovation and the emotional gravity that this project holds for fans and for the club’s legacy.

Capturing this next chapter of Dinamo’s history through our visual storytelling is a true honor. We are excited to see this vision become reality, since official work officially started only a few days ago!

Our congratulations go to: Bog’Art, ACI CLUJ SA, DICO si TIGANAS birou de proiectare SRL, UTI, Dinamo Bucuresti, Noul Stadion “Dinamo”

Attached images show inbetween work in progress stages. Stay tuned for more.

04/02/2026

Turning legacy into reality

We are immensely proud for our contribution to the future home of FC Dinamo București, one of Romania’s iconic football clubs, on their major stadium project. Delivering the marketing visualization package marks a milestone in our journey as an arch-viz studio, that also represents an emotional highlight: contributing to a space that champions will call their own.

Founded on 14 May 1948, Dinamo is one of Romania’s most decorated and beloved clubs, with only one season spent outside the top flight. The club – aka the “Câinii Roșii” (Red Dogs) - boasts an impressive 18 Liga I titles, 13 Romanian Cups, 2 Super Cups, a League Cup, and a historic semi-final run in the European Cup in 1983 – 84 – the first by any Romanian team.

Beyond trophies, Dinamo is woven into the national ethos. The club’s home ground – Stadionul Dinamo, affectionately “Groapa” (The Pit) – has hosted legendary matches, and bitter rivalries. As the New Dinamo Stadium moves forward – a modern, multifunctional arena set to raise the bar for Romanian sports venues – it represents not just architecture, but the cultural heartbeat of a club loved by fans nationwide.

We had the privilege to collaborate with the renowned architecture office DICO si TIGANAS birou de proiectare experts in stadium design and long-time creative partners we proudly call friends. Together, we aimed to reflect both the structural innovation and the emotional gravity that this project holds for fans and for the club’s legacy.

Capturing this next chapter of Dinamo’s history through our visual storytelling is a true honor. We are excited to see this vision become reality, since official work officially started only a few days ago!

Our congratulations go to: Bog’art, ACI Cluj, Dico și Ţigănaș, UTI, Dinamo Bucuresti Noul Stadion “Dinamo”

Attached images show inbetween work in progress stages. Stay tuned for more.

28/10/2025

The Transylvanian Architecture Biennial .2025 (BATRA) has once again opened its doors to celebrate innovation, research, and creativity in architecture.

Each edition honors the projects that have meaningfully contributed to the built environment since the last biennial, highlighting the transformative power of design in our society.

We are proud to announce that our project “When Kids Become Clients” has been nominated in the category “Experiments, Research and Cultural Projects” at BATRA 2025. Developed in collaboration with and Arh. Ciprian Simon , the project exemplifies our shared belief that architecture is not only a profession but also an educational and cultural mission.

The initiative began with a simple yet powerful idea: to bring children into the process of imagining and shaping their environment. Through a creative workshop, young 4th graders drew their dream houses — while our seasoned artists brought them to life by transforming them into striking visuals.

The results were both inspiring and thought-provoking. The works were presented publicly in 2023, when the City Council and the Museum for Transylvanian History hosted an open-air exhibition in the heart of our headquarters’ city center. For one month, passersby could stop, look, and reflect on how the unleashed creativity of the youngest members of society.

This project reaffirmed our conviction that education plays a crucial role in shaping culture and civic responsibility. When the public is given access to creative processes — whether through exhibitions, workshops, or community projects — architecture becomes more than a discipline; it becomes a shared cultural language.

Being recognized by BATRA for this initiative is an honor that extends beyond our studio. It celebrates the importance of giving voice to new generations, of linking culture with education, and of bringing design closer to the people it serves.

Congratulations to the winner of this category, arh.urb. Horatui Racasan, RAUM !

23/10/2025

17/10/2025

We’re proud to announce our continued collaboration with the Transylvanian Architectural Biennial -BATRA Bienala de Arhitectura Transilvania - this year as official event sponsor.

Our partnership began in 2019, and across four editions we’ve been actively involved in shaping the dialogue between architecture and visualization.

Over the years, we’ve had the privilege of shaping parts of the Biennial’s story — from exhibitions and interactive archviz workshops to organizing an international visualization contest. Each initiative has been an opportunity to show that above representation, architectural visualization is a vital component of design thinking and communication.

This partnership has always been about recognition — of archviz as an integral part of architecture, of the people behind every image, and of the role visualization plays in making architecture more accessible and engaging for everyone.

Our continued partnership with BATRA reflects a broader vision: helping to connect architecture and visualization, to elevate our industry, and to place the Biennial within an international dialogue that reaches beyond borders.

As we look forward to this year’s edition, we’re grateful to keep building this bridge together: between disciplines, people, culture, technology and ideas.

16/10/2025

13/10/2025

Susținut de Beyond Visual Arts, acest workshop te invită să explorezi cm inteligența artificială generativă poate deveni instrumentul tău pentru a construi o bibliotecă digitală vizuală, inspirată de metafora infinitului din Biblioteca din Babel a lui Jorge Luis Borges. Ce vei experiment...

08/09/2025

In our studio, we help visions shine. And we believe that the same care we dedicate to our services shall also shape our own daily environment: as a thriving team, we require a place to grow and to celebrate ourselves.

That’s why we remodeled the extended outdoor space at our headquarters into a multi-purpose urban oasis .urbangarden .

We turned what used to be a neglected, untamed and overgrown area into an extension of our culture: an open amphitheater that feels equally right for team meetings or stargazing, quiet corners for conversations with morning coffee before work, and raised beds for our own grew vegetables.

With every new step of our ongoing project, the space becomes more and more a backdrop for moments that define us as corporate enough to be highly efficient and cosy enough to foster creativity. 

With time, our hobbies turned naturally into traditions. Barbecue afternoons turned into a recurring event, bringing together the team with smoke, laughter, and the occasional tomato-salad experiment while satisfying our very human need to argue over the correct level of crispness for a sausage. 

Latest development is the outdoor cinema, that we inaugurated last week – of course with a BBQ and our sunroof transformed into a theater under the night sky. 

And because every good story has a twist, our garden added another dimension to what we do. A diversity of coloured greenery flows naturally into the hours at our computers, while caring for the vegetation blends seamlessly with the rhythm of our work.

The approach is simple: just as we set the stage for the visions of our clients, we create the same energy within our own walls. We learn that we as a thriving studio are both about what we deliver and how we create our very own environment.

And in the middle of it all, there is Blacky—our loyal companion, the guardian of our garden. Whether keeping an eye on the grill, strolling between the raised beds, or quietly joining a movie night, Blacky keeps us humble and reminds us how much thriving is about presence.

05/09/2025

At beyond we define our role as archviz professionals to be about cultivating imagination, asking questions about society, and building bridges between disciplines.

This is why we are committed to creating value both as client work and through collaborations, cultural initiatives, and educational partnerships.

Invited by to the University of Art and Design in Cluj we hosted a two-day workshop aimed to bring students closer to real industry practice. We proposed a bold theme: reimagine professions that seem untouched by technology — shepherds, beekeepers, florists — and project them into a distant, high-tech future. Could these ancient roles survive in a world where innovation permeates every layer of existence?

The answers came through a series of fascinating student projects. Floristry was reimagined as a bio-symbiotic practice: an entity grown from intelligent fungi and fragments of human memory translates emotions into living bouquets. Visitors enter in silence, and flowers bloom in sync with their feelings, turning empathy itself into a design tool.
One vision, “Space Sheep”, imagined a 2404 Earth too overpopulated for grazing. The solution? A bio-dome orbiting the planet, hosting two sheep as DNA sources. Their genetic code would feed futuristic 3D printers, producing wool, milk, and cheese without pastures.
Others explored how augmented reality could transform shepherding: intelligent glasses that scan flocks, detecting health conditions in real time, while robot dogs assist in guiding herds. Another playful take envisioned a “Sheep App” — blending tradition and technology with humor and sharp critique.
Equally striking was „Aurel with bees“, a speculative look at beekeeping in 2045. Here, the beekeeper communicates with swarms through devices, merging natural cycles with digital interfaces. The buzzing of bees becomes data, and honey-making a dialogue between biology and code.

For us, this workshop was a reminder that design is both about visualizing environments, and about foresee futures. By weaving together tradition, technology, and social imagination, these students showed us that creativity thrives when boundaries are crossed.