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HEDS Academy A leading Egyptian cosmopolitan Design Academy raising leaders for next generation through p

15/09/2026

“I used the best material.” But does that make it good design?

Using Red Beech doesn’t automatically mean you’ve achieved quality.

If the material isn’t properly treated, prepared, or selected for the actual application, then choosing the “best” material can still result in a bad product.

Quality isn’t about using the most expensive material.
It’s about understanding the material and knowing why you’re using it.

That’s the difference between following what you’ve been taught and actually thinking like a furniture designer.

Real design is about making the right decision for the right problem.

14/09/2026

Is IKEA furniture really “low quality”? 👀

Before we judge quality by the material, the price, or how expensive something looks, we need to ask a more important question:

How well does it solve the problem it was designed to solve?

That’s where real furniture design starts.

A simple 60×60 cm IKEA table might look easy to copy, but can you produce the same product, at the same quality, for the same price?

Because sometimes, quality isn’t about making something more expensive.

It’s about smart design, efficient production, and solving the problem properly.

18/08/2026

مش لازم تكون درست تصميم عشان تبقى مصمم أثاث.
الخبرة السابقة مش شرط. اللي محتاجه بس هو شغف إنك تحول فكرة لحاجة تتلمس وتتعاش معاها كل يوم.
دبلومة Furniture Design من HEDS Academy مبنية من الصفر، وهتاخدك خطوة بخطوة لحد ما توصل لمستوى احترافي حقيقي — بإشراف هشام العيسوي.
هتتعلم:
- الـ Ergonomics والـ Anthropometrics — أساس أي تصميم مريح وعملي
- تاريخ الأثاث وطرزه المختلفة عبر العصور
- إزاي تحول فكرة على الورق لقطعة قابلة للتصنيع فعلاً
وهتشتغل بإيدك على مشروع عملي حقيقي، مش نظري بس — يوصلك لحد الـ Graduation Project اللي هيبقى أول قطعة رسمية في الـ portfolio بتاعك.
مقدم الدبلومة: هشام العيسوي
المكان: HEDS Academy - المعادي
تبدأ يوم الأحد 6 سبتمبر
كل أسبوع، من 5:00 لـ 10:00 مساءً
الأماكن محدودة.
ابعتلنا "FURNITURE" في الـ DM دلوقتي.

عندك أفكار لتصميم أثاث ومش عارف تحولها لمنتج حقيقي؟ الدبلومة دي هتاخدك خطوة بخطوة من الفكرة للتنفيذ .دبلومة Furniture De...
18/08/2026

عندك أفكار لتصميم أثاث ومش عارف تحولها لمنتج حقيقي؟ الدبلومة دي هتاخدك خطوة بخطوة من الفكرة للتنفيذ .

دبلومة Furniture Design من HEDS Academy مش كورس بيعلّمك ترسم كرسي حلو وخلاص. دي رحلة كاملة بتاخدك من أول لحظة إلهام لحد ما القطعة تبقى قدامك جاهزة تتصنّع — بخبرة هشام العيسوي.
هتتعلم إزاي:
- تفهم تاريخ ونظريات تصميم الأثاث، والمواد والخامات والـ woodology
- تصمم بمنطق الـ ergonomics مش بس الشكل
- تفهم طرق التصنيع والـ joinery صح من الأول
- تاخد القطعة من الرسم لحد التنفيذ الفعلي في الورشة
- تسعّر شغلك وتتعامل بعقود واضحة مع العملاء
- تبني علاقة احترافية مع الورش والمصنّعين
كل ده مش نظري. هتشتغل على مشاريع حقيقية من الألف للياء، وتخرج بـ portfolio فيه قطع أثاث من تصميمك إنت.
بنهاية الدبلومة، مش هتبقى بس فاهم إزاي القطعة بتتصمم — هتبقى قادر تعمل واحدة بإيدك، من IDEA لحد PRODUCTION.
مقدم الدبلومة: هشام العيسوي
المكان: HEDS Academy - المعادي
تبدأ يوم الأحد 6 سبتمبر
كل أسبوع، من 5:00 لـ 10:00 مساءً
الأماكن محدودة — ومهنة التصميم مش بتستنى.
ابعتلنا "FURNITURE" دلوقتي في الـ DM واحجز مكانك.

11/08/2026

Not sure which HEDS diploma fits you?
DM INTERIOR or FURNITURE and we'll send you all the details.
📍 HEDS Academy, Maadi

Your journey into Interior Design starts here.Ever wondered how designers transform empty spaces into experiences?Join u...
09/08/2026

Your journey into Interior Design starts here.

Ever wondered how designers transform empty spaces into experiences?

Join us for a FREE Interior Design Session with Hisham El Essawy and discover what it really takes to become an interior designer—from creative thinking and space planning to materials, lighting, and the design process behind exceptional interiors.

Whether you're a student, an architect, or simply passionate about design, this session is your opportunity to explore the field before starting your professional journey.

📅 19 August
🕔 5:00 PM – 10:00 PM
📍 HEDS Academy – Maadi
By Hisham El Essawy

Seats are limited.

📩 DM " FREE INTERIOR" to reserve your spot.

Spaces speak. Learn to give them a voice.The Interior Design Diploma is here — 15 weeks, 75 hours, taking you from desig...
08/08/2026

Spaces speak. Learn to give them a voice.

The Interior Design Diploma is here — 15 weeks, 75 hours, taking you from design theory to a professional graduation project you can carry into your portfolio.

DM “INTERIOR” to register.

Some things are built to last. So is a career in furniture design. The Furniture Design Diploma is back — 15 weeks, 75 h...
08/08/2026

Some things are built to last. So is a career in furniture design.

The Furniture Design Diploma is back — 15 weeks, 75 hours, hands-on from foundations to your final graduation project.

No prior experience needed. Just curiosity, craft, and the drive to build something real.

📩 DM “FURNITURE” to register.

Great furniture isn't just made. It's designed.Behind every iconic chair, table, or product is a designer who understand...
07/08/2026

Great furniture isn't just made. It's designed.

Behind every iconic chair, table, or product is a designer who understands creativity, craftsmanship, materials, and function.
Join our FREE Furniture Design Session with Hisham El Essawy and get an inside look at the world of furniture design—from concept development and sketching to manufacturing, materials, and building a successful design career.

Whether you're an architecture student, a designer, or simply passionate about creating meaningful products, this session is the perfect place to begin.

📅 16 August
🕔 5:00 PM – 10:00 PM
📍 HEDS Academy – Maadi
By Hisham El Essawy

Seats are limited.

📩 DM "FURNITURE" to reserve your spot.

Two Paths. Endless Creativity.Every great space begins with an idea.Every iconic piece of furniture begins with a sketch...
06/08/2026

Two Paths. Endless Creativity.

Every great space begins with an idea.
Every iconic piece of furniture begins with a sketch.

Whether you dream of designing inspiring interiors or creating furniture that becomes part of people’s everyday lives, HEDS Academy offers a diploma tailored to your passion.

Interior Design Diploma
Learn to transform spaces through design, materials, lighting, and visualization.

Furniture Design Diploma
Learn to design, develop, and manufacture furniture that balances creativity with functionality.

Not sure which path is right for you?

📩 Send us a DM, and we’ll help you choose the diploma that matches your goals.

Address

20c Road 198, Degla, Maadi
Cairo
11431

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