02/08/2026
Can the world's housing challenge be solved by reinventing how we build homes?
The Journey is a documentary featuring ABB Robotics, EDAG Group, MHP – A Porsche Company, NVIDIA, Porsche Consulting, Siemens, and Admares, showcasing how industrial AI, digitalization, automation, and advanced manufacturing are transforming the future of housing.
Watch the official trailer below, then experience the complete documentary here: https://lnkd.in/dkmr5pXs
The documentary follows the development of the ADMARES Smart Factory platform and the collaboration between global technology leaders working to industrialize housing production. Through interviews with experts across engineering, robotics, manufacturing, and digital technologies, it provides an inside look at the ideas, partnerships, and technologies behind a new approach to producing high quality homes at scale.
Featured interviews include:
• Craig McDonnell, Business Line Director Industries, ABB Robotics
• Dirk Keller, Managing Director, EDAG
• Matthias Medler, Vice President Planning Smart Factory, EDAG
• Federico Magno, Group CEO, MHP – A Porsche Company
• Maximilian Sander, Head of Transformation Advisory, MHP – A Porsche Company
• Timo Kistner, EMEA Industry Lead for Manufacturing and Industrial, NVIDIA
• Eberhard Weiblen, Chairman of the Executive Board, Porsche Consulting
• Chad Shaffer, Director, Digital Enterprise, Siemens
• Mikael Hedberg, CEO and Founder, ADMARES
• Riku Kemppainen, Vice President Technology and R&D, ADMARES
Produced by Homesick.
ADMARES – Quality Housing Efficiently.