RAY HOLE architects

RAY HOLE architects advisory and architectural services

Recent and continuing warm weather has attracted significant numbers of visitors to Brighton - the UK's famous and uniqu...
18/08/2026

Recent and continuing warm weather has attracted significant numbers of visitors to Brighton - the UK's famous and unique seaside destination.
This should not surprise and with predictions that recent heatwaves will become the new norm, similar major surges in visitor numbers should be anticipated, with thousands of day-trippers and sunseekers, converging towards the shoreline and seafront Promenade, Piers, Venues, Events and Attractions.
However, Brighton's seafront built environment, landscape and civic infrastructure struggles to cope and therefore must be adapted to ensure that visitors, residents and businesses enjoy a positive, sustained and successful outcome into the future. Some improvements have and continue to be made to the upper and lower promenade - but the City's principal seafront access, egress, distribution and circulation is not adequate to, not only cope with current visitation but importantly gain the social, environmental and economic benefits from future anticipated visitation.
In 2010 ray hole architects proposed a primary transportation system to operate between the (recently renamed) Brighton City Airport and Brighton Marina.
The objective was to principally;
• Reduce the volume of traffic along the seafront
• Exploit the parking capacity at both terminuses
• Promote a network of scheduled stops along the route - which would enhance and encourage development
• Transform a road vehicle-centric seafront into a visitor-centric seafront promenade.
• Develop a new and high-quality visitor experience - whilst operating a reliable transport service - where the journey is as enjoyable as the destination
• Improve access and circulation for visitors, businesses and even residents
The image illustrates one of the principal stops outside the Brighton Centre. Other similar stops would serve both the Palace and West Piers(i360) and other significant locations along the route.

Sad to hear that the National Glass Centre + Museum Sunderland has closed. Like so many other Manufacturing Attractions ...
03/08/2026

Sad to hear that the National Glass Centre + Museum Sunderland has closed. Like so many other Manufacturing Attractions that combine; On-site manufacturing operations, Education, Artists' studios and Heritage Experience - have significant business model challenges - particularly absorbing basic energy costs and the raft of recent business/employment changes.
Having been involved at the genesis stage of this attraction decades ago - makes this news disappointing - but also as it's symptomatic of the widespread Manufacturing Attraction sector's difficulties.

KIDS ALOUD.....A fantastic initiative promoted by the Art Fund is being staged across the UK over the Summer Holidays en...
26/07/2026

KIDS ALOUD.....
A fantastic initiative promoted by the Art Fund is being staged across the UK over the Summer Holidays encouraging visits to Museums and Galleries aimed at dispelling the perception that these amazing cultural attractions are not family-friendly. Nurturing an early love of these places, spaces and content - through free access and staging of transformative experiences for the young will witness a flourishing of future creatives, patrons and diverse audiences....

Andy Burnham today set out his vision for future Britain - a transformative program over the next 10 years. Interestingl...
30/06/2026

Andy Burnham today set out his vision for future Britain - a transformative program over the next 10 years. Interestingly, much of his keynote speech from Manchester aligns with the philosophy articulated in Joe Pine's The Transformation Economy.....

Congratulations to Catherine - Princess of Wales for completing the 3 Peaks Challenge this weekend in aid of the hospita...
30/06/2026

Congratulations to Catherine - Princess of Wales for completing the 3 Peaks Challenge this weekend in aid of the hospital where she was treated for cancer, describing it as a "chance to explore life beyond diagnosis and to give something back".
This inspiring feat involved climbing the highest peaks in England, Scotland and Wales, to raise funds for the Royal Marsden Cancer Charity - including reaching Hafod Eryri (Snowdon Summit - designed by Ray Hole Architects). Like my own family, we thank the Royal Marsden whose incredible work helps the many who are diagnosed each year.

NFAN's Summer Tour 2026 showcased 3 of the South's finest farm attractions. Each with a differentiated offer, personalit...
26/06/2026

NFAN's Summer Tour 2026 showcased 3 of the South's finest farm attractions. Each with a differentiated offer, personality, origin and business model.....
Many thanks to Bocketts Farm Park, Fishers Farm Park and Birdworld - excellent hosts.....
The Tour coincided with record breaking weather conditions and obviously triggered conversations on frequency, intensity and future impacts on the industry and individual attractions.
Ray Hole Architects have advocated a shift in strategic approach for over 20yrs (see pics of extracts from a keynote talk) not simply to mitigate any negative impacts from volatile weather - but one that actually thrives on the occurrence of any weather type.....
For the full talk content visit our website....
www.rayhole-architects.com
Click on..... Menu [Talks] Perfect Storm

Day1 at 2026 BIAZA Conference at Edinburgh Zoo RZSS.The Conference was kicked off by Prof. David Field (President WAZA a...
10/06/2026

Day1 at 2026 BIAZA Conference at Edinburgh Zoo RZSS.
The Conference was kicked off by Prof. David Field (President WAZA and CEO RZSS).
This year I am particularly interested in hearing from the conservation community about the multi-roles of BIAZA to achieve its "aspirational mission".

Having just returned from an exploratory study visit to the historic Croatian coastal city of Dubrovnik - I can reflect ...
08/06/2026

Having just returned from an exploratory study visit to the historic Croatian coastal city of Dubrovnik - I can reflect on how this unique destination has changed since the devastating conflict in the early 1990's (when I and my family were evacuated from a vacation in the then Yugoslavia).
Without doubt the subsequent economic recovery has been predicated and hence dominated by an emphasis on Tourism - enhanced by the UNESCO funded repair of the historic asset magnet - and as an example of applying Experience Economy principles (coincident with Pine and Gilmour's publication timeline) it stands out as an exemplar. However, the dilemma of "over-tourism" now facing the City Mayor's team demonstrates the potential risks of the unintended consequences of Experience Economic success without a deeply considered and balanced strategy (particularly if the crafting of business models is not holistically developed in concert with social, environmental and political imperatives).
Therefore, Pine's sequel, The Transformation Economy, could not arrive at a more critical time with many Experience Economic destination powerhouses (Venice, Barcelona, etc.) struggling to devise "corrective measures" to sustainably transform such destinations for current and future generations.
Dubrovnik's positive transformative strategy now being activated (not without some uncomfortable challenges) exemplifies the shift highlighted in Joe Pine's 4no. duality spheres;
• Wealth and Prosperity
• Health and Wellbeing
• Knowledge and Wisdom
• Meaning and Purpose
Dubrovnik is a beautiful jewel nestling in the Adriatic - hopefully, this current and ongoing Transformation will ensure it remains so.....

The Pedro Youth Club Summer Show is always a special event in the calendar for the local Hackney Community - but this we...
02/06/2026

The Pedro Youth Club Summer Show is always a special event in the calendar for the local Hackney Community - but this weekend had greater significance being the first anniversary of the passing of its inspirational leader and ambassador James Cook MBE. A fitting tribute for James was the attendance of over 20 ex-World, European, Commonwealth and British Boxing Champions and the parading of a memorial artwork (seen here in the ring with Pedro YC Chair Derek Williams).
It was also attended by newly elected Hackney Mayor Zoe Garbett who spoke of Pedro's Community importance from the ring. So Pedro's Trustees are looking forward to working closely with her to continue and progress the essential engagement programs and facility improvements - particularly in the run-up to Pedro's 100year Centenary in 2029.

Capital Investment in Visitor Attractions (whether for expansion, refurbishment or start-ups) generally requires permiss...
24/05/2026

Capital Investment in Visitor Attractions (whether for expansion, refurbishment or start-ups) generally requires permission and/or compliance (Planning, Building Regulations, CDM/Health +Safety, BNG, Equality Act, etc.).

Although, generically referred to as Economic Development, this term can often semantically minimise the symbiotic and positively beneficial impacts in Social, Environmental and Political outcomes.

The shift from The Experience Economy (economic performance) towards The Transformation Economy (achieve aspirations) balances the traditional dichotomy between the Pragmatic and Emotional (Need v Want) motives that inform any Strategic Project Brief and ultimately decision making.

As architects, the initiating expression in the guiding process outlined in the RIBA Plan of Work, is defined as the Client's "Statement of Need".

However, RHA has been adopting a preferred term - Client's "Statement of Aspiration" - thereby providing (re)assurance that any Permission or Compliance delivers on the Aspiration and not limited by expediency or eroded through external factors ..... in effect, acting as a project's "compass".

This therefore also suggests a shift in role towards that of "guide".... in addition to architect’s professional, moral and legal responsibilities.

So once again, Joe Pine (The Transformation Economy) has eloquently articulated what we have been processing intuitively..... both in diagnostic and/prescriptive purpose.

RHA look forward to developing and delivering our Client's, Industry and Societal Aspirations into the future.....

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