The PCM Company. Personal Change Management.

17/10/2026

**MAKING CHANGE MORE HUMAN!**

What an incredible event celebrating **The Human Experience of Change!**

On 14 October, The PCM Company was proud to join the **Change Management Institute UK** and the **University of Westminster** for an inspiring discussion about how Neuroscience and Personal Change Management (PCM) can transform the way we support people through change.

**A huge congratulations and THANK YOU to our wonderful speakers and hosts!**

Paulina Ungurianu from the Change Management Institute UK, who expertly guided the conversation and brought our change community together.

Hilary Scarlett Founder and Director of Scarlett & Grey, who shared fascinating insights into how our brains experience, process and respond to change.

Our own Dr Grant Van Ulbrich, Founder and Chairman of The PCM Company, who introduced Personal Change Management as **THE MISSING LAYER** between Organisational Change Management (OCM) and Wellbeing, alongside our SCARED SO WHAT® methodology.

The message was simple:

🏢 OCM manages the change.

🧡 PCM equips the person.

💚 Wellbeing supports the person.

The enthusiasm, engagement and conversations with change practitioners and leaders were truly inspiring!

We also celebrated our growing The Personal Change Management LinkedIn community, now over 375 members strong!

We believe the future of successful transformation lies in combining organisational change, individual change capability and wellbeing to help people truly ENGAGE, ADOPT and EMBRACE change.

Thank you to the University of Westminster, Change Management Institute UK, our speakers and everyone who participated in championing a more human-centred future for change!

🌟 Want to be part of this growing movement?

Join our Personal Change Management community and help shape the future of change:

👉 https://www.linkedin.com/groups/12799238/

The PCM Company
Where Transformation Begins.

25/09/2026

Thanks to city biz for sharing our great news!

The PCM Company has appointed Gary Butters as Chief Executive Officer, bringing in an executive with more than 30 years... Read More

25/09/2026

Eight years ago, SCARED SO WHAT was an idea I couldn't let go of. Today, Personal Change Management is a category, and The PCM Company has a new CEO.

I'm proud to announce that Gary Butters has joined us as CEO.

Every founder reaches a point where the thing they built needs more than they can give it alone. Building a new category takes more than a model and a conviction. It takes someone who knows how to turn a strong idea into repeatable, scalable growth.

Gary has spent over 30 years doing exactly that, most recently as CEO of Mobica through its sale to Cognizant. But what sealed it for me wasn't his track record. It was that, through every merger, acquisition and transformation he's led alongside private equity, he has always put the individual first. He didn't need convincing that people are where change succeeds or fails. He'd been living it for decades.

He has also invested in the business, and that says everything about his belief in where we're going.

I'm moving into the role of Founder and Chairman. I'm not stepping back. I'll remain an active leader, working alongside Gary to grow The PCM Company and keep building PCM as the foundation layer of change: 100% focused on the individual before, during and after change.

Together with The PCM Company, we are solving two of global organisations biggest challenges - The Adoption and Engagment Gap.

Moving from change done to people, to change capability built within them. That mission hasn't changed. We just got stronger.

Gary, welcome aboard. Let's build this together.

Full press release here: https://thepcmcompany.com/press-centre

Change Management Institute Change Management Institute UK Change Management Review™ Association of Change Management Professionals (ACMP Global)

15/09/2026

55 trips around the sun today. 🎂 And I find myself feeling incredibly thankful.
Thankful for the people who have walked alongside me.
Thankful for the opportunities, the successes, the mistakes, the difficult moments, and the unexpected turns.

Because if 55 years have taught me anything, it’s this:
Life is change.
Some change we choose.
Some change chooses us.
Some opens doors we never imagined.
And some challenges everything we thought we knew about ourselves.
But every change leaves us with a choice about what we do next.

My own journey has taken me across countries, oceans, careers, classrooms, boardrooms, research, leadership, entrepreneurship, and through more personal reinvention than I could possibly fit into one post.

And through it all, my spirituality has remained an important compass: reminding me to keep learning, keep serving, keep believing, and keep moving forward.
So today, at 55, I’m not thinking about slowing down.
Quite the opposite.

From here in London, I’m working to help build and champion something I believe can make a meaningful difference in how we experience transformation:
Personal Change Management (PCM).

For decades, organisations have learned how to manage change.
But we have spent far less time teaching people how to manage themselves through change.

That’s the gap I want the next chapter of my life to help close.
To build the research.
To grow the discipline.
To bring together psychologists, change leaders, coaches, neuroscientists, academics and practitioners.
And ultimately, to help people everywhere become better equipped to navigate change for themselves, before, during and after it happens.

There is something rather special about beginning this next chapter at 55 from London, a city that has itself become such an important part of my own transformation.
I don’t know exactly where the next trip around the sun will take me.
And perhaps that’s the point.
Same purpose. Bigger impact. Brighter tomorrows.
Here’s to 55 and beyond. 🥂
There is so much more to do.
And so much more change to champion.
Where Transformation Begins.

10/08/2026

83% of employees report at least some degree of burnout. Constant, unmanaged change is one of the reasons why.

Workforce research this year points to a shift in what's actually driving exhaustion. It's not hours worked. It's cognitive strain, decision fatigue, and the constant churn of change nobody prepared people for.

Every restructure, every new system, every AI rollout adds to that load if the individual isn't equipped to process it. Layered on top of each other, unmanaged, they compound.

Wellbeing programmes treat the symptoms after they show up. PCM addresses the cause before it does, giving people a structured way to process change as it happens.

That's the difference between a wellbeing strategy and a change readiness strategy. Organisations need both. Right now most only have one.

We're here with the solution. www.thePCMcompany.com

05/08/2026

Gartner expects more than 40% of agentic AI projects to be cancelled by the end of 2027.

Not because the agents don't work. Because governance, trust, and adoption inside the organisation can't keep pace with how fast the technology is being deployed.

Every AI rollout plan we've seen accounts for infrastructure, licensing, and security. Almost none of them account for the individual employee's readiness to hand part of their job to a system they didn't ask for.

That readiness gap is measurable. It's manageable. It's exactly where PCM sits.

The organisations that get ahead of this in the next two years won't be the ones with the best model. They'll be the ones whose people were ready for it.

Ready to change? www.thePCMcompany.com

03/08/2026

More than 80% of enterprise AI projects fail to deliver the business value they promised.

RAND's analysis of enterprise AI initiatives found that roughly a third are abandoned before they ever reach production, and most of the rest never recoup their cost.

The recurring explanation across every major study on this isn't the technology. It's the organisation around it, and underneath the data and integration problems sits a simpler one: nobody prepared the people who were meant to use it.

You can buy the best model in the world. If the individuals inside your organisation haven't been equipped to change how they work, it sits unused.

AI adoption is a people problem wearing a technology costume. That's exactly the problem PCM was built to solve.

LEARN MORE: www.thePCMcompany.com

29/07/2026

HR trains leadership all year. Finance trains budget discipline all year. Change gets trained once, mid crisis, under a deadline.

Every other risk category in a modern organisation has moved from reactive to proactive. Ethics and compliance became infrastructure. Procurement became infrastructure. Sales enablement became infrastructure.

Change readiness never made that jump. It still gets deployed like a fire extinguisher, only when something is already burning.
Change practitioners shouldn't be sitting idle between initiatives waiting for the next one to land. They should be using that time to build change readiness across the workforce, the same way HR builds leadership capability year-round.

Proactive beats reactive. Every time.

Become certified today. www.thePCMcompany.com

27/07/2026

We are not competing with the change management industry. We're addressing what it was never built to cover.

Every established OCM framework, ADKAR included, is built to manage the plan. The stakeholder map, the timeline, the communications cascade.

None of them are built to sit inside the individual and equip them to actually move through the change themselves.

That's not a flaw in those frameworks. It was never their job.

PCM Assurance is the layer that sits underneath any change methodology and makes sure the people inside it are actually ready to carry it.

Learn more today at www.thepcmcompany.com

22/07/2026

The industry meant to protect that $2.3 trillion is worth a few billion dollars.

Change management as a directly billed global industry, consultancies and software combined, sits at roughly $2.7 billion this year, growing to under $6 billion by 2035.

That's the entire global spend on the discipline responsible for making sure transformation initiatives actually land. A fraction of a percent of what it's meant to protect.

Prosci, the largest name in that small industry, has certified over 260,000 practitioners worldwide using the ADKAR model. Respected work, real impact, built to manage the plan.

Small industry. Enormous stakes. That imbalance is exactly where PCM sits.

Ready to help when you are: www.thepcmcompany.com