11/06/2026
I’m genuinely gutted by some of the things I’ve seen this week.
Influencer boxing isn’t just bad for the sport — it’s everything boxing was supposed to stand against.
Boxing used to mean something: discipline, respect, skill, pride.
“The most honest conversation two men can have.”
This is a circus !
A group of attention-seekers playing dress-up as fighters, chasing clicks instead of earning respect — and worst of all, genuinely believing they belong in the same space as professionals who’ve dedicated their lives to this craft.
Look at Soccer Aid — celebrities step onto a football pitch, have a laugh, and openly admit they’re miles off the real level. There’s humility in that.
This? This is delusion.
A pack of clout-chasing influencers and TikTok clowns who wouldn’t last three rounds in a real gym, strutting around with no discipline, no technique, and no understanding of what this sport actually demands.
What we’re watching isn’t boxing.
It’s ego, chaos, and ignorance being rewarded with a platform.
Every time people tune in, share it, or promote it, they’re helping drag the sport further into the gutter.
This doesn’t grow boxing. It degrades it.
It strips away everything that made it great and replaces it with noise, nonsense, and narcissism.
At some point, people need to stop pretending this is harmless fun.
It’s not.
It’s killing the integrity of the sport — piece by piece.
Enough is enough.
