31/08/2026
Branding is something we’ve put a lot of thought into at NorthernArb.
It’s a term you’d normally associate with clothing, footwear or technology, but the same principle applies to every aspect of a business.
I remember when we first started, people would say, “brand everything.” At the time, I thought that sounded a bit unrealistic. A few years down the line, we’ve definitely taken that advice on board.
Vehicles, machinery, workwear, PPE- wherever possible, it carries the NorthernArb identity.
There’s something to be said for a clean, matching fleet arriving on site with a team that looks equally professional. It creates a strong first impression and gives the client confidence in the company they’ve appointed before the work has even started.
It’s about being recognisable, maintaining a professional image and, most importantly, taking pride in the business we’re building.