24/08/2026
Retail security is becoming much more intelligent, and Iceland is a very good example of where things are heading.
The retailer has introduced AI technology into its existing CCTV system to help identify suspicious activity as it happens. According to recent reports, the system can detect things like missed scans, partial payments, walkouts at self-checkouts, concealment of products and even people consuming items in-store without paying.
The interesting part is what happens next.
Once a suspicious activity is confirmed, an alert can be sent to staff using handheld devices within around eight seconds, along with images and footage showing the person and their location in the store.
And the results are significant.
Iceland says the technology has helped reduce losses from theft and shrink by 80%, while false alerts have also fallen by around half. Staff are now responding to around 90% of the alerts generated by the system.
This is where retail security becomes really interesting.
The cameras were already there. What changed was what they were able to see. Instead of CCTV simply recording an incident for somebody to review later, the system is helping identify suspicious behaviour while it's still happening.
But, as always, technology is only part of the answer. It still takes trained staff and security officers to assess what is happening, decide how to respond and manage the situation properly.
The AI can spot the behaviour.
The human still has to make the judgement.
Do you think this kind of technology is the future of retail security, or are we becoming too reliant on AI to decide what looks suspicious?