Creative SD

Creative SD Bespoke advertising solutions

JUST DO IT. Throwing it back to this special build we created of Chloe Kelly, who stood a magnificent 45ft tall on 📍 Mar...
26/05/2026

JUST DO IT.

Throwing it back to this special build we created of Chloe Kelly, who stood a magnificent 45ft tall on 📍 Mare St, Hackney.

With the excitement around World Sevens Football continuing to grow, it felt like the perfect time to repost this project and celebrate the rise of women’s football. Chloe Kelly has been one of the standout names in the women’s game in recent years, inspiring the next generation both on and off the pitch.

2026 is shaping up to be a huge year for sport, and it’s exciting to see events like World Sevens Football bringing even more energy to women’s football in London ⚽️🔥

Five elements. One story. For Prisoner, we transformed a single billboard into a split-frame installation — separating t...
20/05/2026

Five elements. One story.

For Prisoner, we transformed a single billboard into a split-frame installation — separating the guard and the prisoner, connected only by striking 3D handcuffs at the centre.

Enhanced with LED lighting, towering 2D cutouts, and atmospheric sound design, the entire build was created to stop people in their tracks and draw them into the tension of the series.

Snack attack. Two billboards brought together by a trail of larger-than-life 3D Wotsits for the Wotsits x The Mandaloria...
15/05/2026

Snack attack.

Two billboards brought together by a trail of larger-than-life 3D Wotsits for the Wotsits x The Mandalorian & Grogu.

We created these oversized 3D replicas of the yummy Wotsits and custom billboard cut-out that tied the whole activation together.

Safe to say the bold orange dusting had the studio reaching for snacks all week.

A little trip down memory lane… It’s incredible to see how our work for Boots Beauty has evolved over the years. From ea...
13/05/2026

A little trip down memory lane…

It’s incredible to see how our work for Boots Beauty has evolved over the years.

From early bus shelter takeovers featuring real Boots beauty products installed inside 6-sheet displays… to billboard builds incorporating giant 2D cut-outs and oversized 3D replicas, each project has grown bigger, bolder and more immersive.

One of our favourites has to be the suspended Boots Beauty bag installation, created by our experiential company, .sd .

It’s been a brilliant journey to be part of, and we can’t wait to see where the next ideas take us.

A closer look into the process behind the 3D lettering for the Michael premiere backdrop. Finished in a chrome gold effe...
07/05/2026

A closer look into the process behind the 3D lettering for the Michael premiere backdrop. Finished in a chrome gold effect, with each letter carefully sanded and refined to achieve a smooth finish that stood out under the lights.

Spring is all about fresh starts and we bring that energy to life through bold, unmissable builds. 🌸✨ For this spring, w...
05/05/2026

Spring is all about fresh starts and we bring that energy to life through bold, unmissable builds. 🌸✨

For this spring, we’ve highlighted three standout billboard projects:

Domestos — featuring a 2D bottle cut-out with custom 3D foam fabrication.
Surf Clothing Cleaner — with overflowing floral elements and bold 3D lettering.
Surf “Soooo Good” — illuminated LED features paired with striking 2D cut-outs.

If you can imagine it, we can build it.

22/04/2026

Throwback to 2012 ,14 years ago.

To mark the launch of Avengers Assemble, we transformed two billboard spaces in Battersea into one high impact installation, blending 2D cut outs, bold 3D lettering, and integrated lighting to bring it all to life.

Looking back at the footage, you can see the full process unfold, with timelapses capturing the build coming together on site. It’s a reminder of how far we’ve come. The ideas, the people, and the craft have all evolved.

Over a decade later, we’re still building at scale.

Check out our archive of all the immersive builds we made; https://creative.sd

Three oversized cards built in-house for the McDonald’s trading cards campaign, captured mid-process before the final ar...
15/04/2026

Three oversized cards built in-house for the McDonald’s trading cards campaign, captured mid-process before the final artwork, making a statement on the streets of Shoreditch.

.uk.agency

Three oversized cards built in-house for the McDonald’s trading cards campaign, captured mid-process before the final ar...
14/04/2026

Three oversized cards built in-house for the McDonald’s trading cards campaign, captured mid-process before the final artwork, making a statement on the streets of Shoreditch.

.uk.agency

All in the details. Behind the scenes, ‘Sainsbury’s All Wrapped Up’, came together through detailed exploration and deve...
10/04/2026

All in the details.

Behind the scenes, ‘Sainsbury’s All Wrapped Up’, came together through detailed exploration and development. The process focused on how texture and form interact, with careful consideration given to every element. Materials and colours were meticulously selected to achieve a convincing foil effect at scale, replicating the distinctive finish of an Easter egg.

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We were also involved in another “Easter, All Wrapped Up” special build, spanning two locations in Manchester and London...
08/04/2026

We were also involved in another “Easter, All Wrapped Up” special build, spanning two locations in Manchester and London. The installation translated the textures and finish of a real-life Easter egg into a large-scale format, creating a distinctive and engaging presence across both sites.

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