Zachary Pulman Design Studio

22/08/2026

22/06/2026

On opening night, a stranger summed it up better than we could have: kind of like your local. But not. 🐐

18/06/2026

Atmosphere, materials, colours, language and intention. They’re all part of our process, along with the identity of the brand itself.

But we’re less interested in applying a brand to a space than creating one and building it in.

At The Lucky Goat, the brand is in the fabric of the room. The shapes that informed the brand’s identity (we’re looking at you, goat eyes!) became the architecture.

When that works, you stop reading it as branding and just read it as a place. And a room people remember is a room they come back to.

More on how we approach competitive socialising design, link in bio.

02/06/2026

Our inspiration goes far beyond furniture, materials or colour palettes.

We’re equally interested in the feeling of a space. The atmosphere, the energy, the way people move through and connect with it.

Every project begins with understanding the mood and the feeling we want a space to evoke, and how we want people to behave once they’re in it.

The result is... spaces look good, and make you want to stick around.

1. By .art for Elle Belgium (feat. + Chavelli Inghels)
2. Cayo Coco rooftop bar at , Vienna
3. Unknown
4. Party with +
5. x launch

28/05/2026

Every brand starts somewhere.

Here’s the journey behind ’s logo, inspired by the intensity of the goat’s gaze and its damn strange rectangular pupil.

You don’t know till you know 🐐

05/05/2026

Not visit. Not pass through. Work in, the way you settle into somewhere that feels permanently, comfortably yours.
So that’s what we built.
Textured. Warm. Layered. Lived-in. With just the right kind of mischief.
The Lucky Goat. Full brand and interior by Zachary Pulman Design Studio.
Come for the games. Stay for the —— stories.

15/04/2026

Our latest project, doing what it was designed to do.
Great to see it captured so well by .

📍Swingers Boston, Back Bay.

13/04/2026

Our latest project, and the details do the work 🎯

Each space, the bar, the crazy golf courses, the arcade, the food hall, was considered as part of one connected experience, designed to keep guests moving, competing, and staying longer.

Great to see it captured so well by .

📍Swingers Back Bay, Boston.