19/08/2026
While EV drivers search for power, thousands of private chargers sit unused just a few doors away.
Our client wanted to turn that overlooked opportunity into a trusted peer-to-peer charging platform.
SpareCharge connects drivers with nearby private charger owners—making charging more accessible while helping owners earn from unused capacity.
The challenge was to create a brand that felt innovative and technology-driven, without appearing cold, complex or overly corporate.
The identity was built around the exchange between two people.
Two opposing forms represent the driver and charger owner. The space between them represents the digital request, while the flowing shapes communicate energy, mobility and value moving in both directions.
Bright lime green brings visibility and optimism. Deep green creates trust and stability. Plus Jakarta Sans keeps the system clear, friendly and functional across the platform, campaigns and physical touchpoints.
Every design decision supports one simple idea
The future of EV charging isn’t only about building more—it’s about sharing what already exists.
What do you think of the idea?
