ARQUINAUT

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ARQUINAUT ARQUINAUT is a full service architecture and design studio as well as a real estate consultancy. We

We are a team of highly qualified architects, consultants and property professionals lead by Gregory Martínez de Riquelme, who founded the firm following 10 years of experience at several internationally renowned firms such as Archi-Tectonics and Gensler. We have worked both on high profile commercial and residential projects worldwide, ranging from smaller interiors, like pop-up stores/exhibitions, buildings with up to 49 stories to whole masterplans of 53,000,000 sf. Our scope of work ranges from:
planning and zoning, building design, interior design, exhibition design, construction management, visualisation as well as consulting.

ELLE Residences Dubai Islands, the first branded residential project signed by ELLE in the Middle East. It sold out in l...
23/10/2026

ELLE Residences Dubai Islands, the first branded residential project signed by ELLE in the Middle East. It sold out in less than 4 months.

98 apartments. as developer. Interior design by . Opening Q2 2028.

Residents will have access to a curated collection of amenities including a sky lounge, swimming pool, outdoor cinema, yoga deck, wellness facilities, concierge services and direct waterfront living.

Arquinaut is the exclusive technical representative of all ELLE’s projects.

São Paulo isn't one project. It's two.Casa ELLE in Brooklin: 11 villas, Brazilian Modernism. Raw concrete, vertical rhyt...
21/10/2026

São Paulo isn't one project. It's two.

Casa ELLE in Brooklin: 11 villas, Brazilian Modernism. Raw concrete, vertical rhythm, sculptural geometry.

ELLE Collection in Boa Vista: 14 villas, Tropical Essentialism. Wood as a language, continuity between living room and garden.

Same brand. One city. Two architectures.

Developed by . Interior design by . Arquinaut is the exclusive technical representative and creative director for all ELLE’s projects.

Opening 2028. More on each project, soon.

A question for the real estate developers in our audience. Why might it takes 18 months to hit pre-sales targets, when o...
21/10/2026

A question for the real estate developers in our audience. Why might it takes 18 months to hit pre-sales targets, when others do it in half the time?

Branded residences compress the buyer's decision time.

One data point we can share, from the developer of ELLE Residences Miami: interestingly, not only the sold their apartments faster, but they could also demand a higher premium from those properties.

Across the wider category, Savills tracks an average global premium of 33% for branded residences over non-branded stock. In Dubai, the world's most concentrated branded residence market, Morgans International Realty puts the average premium at 69%.

If you have a residential project in development: let's talk about how branding could change the math.

When a brand like ELLE has spent eighty years defining what femininity, style and culture look like, it was important fo...
21/10/2026

When a brand like ELLE has spent eighty years defining what femininity, style and culture look like, it was important for us to be faithful to the same ideals when deciding on the perfect neightborhood for .

Edgewater is a bright waterfront area with enough rhythm and warmth to feel like an ELLE photoshoot.

Every visual we produce around this project starts from the question: would this fit between the covers of the magazine?

ELLE Residences Dubai Islands, the second branded residential project by ELLE in the world, and the moment we officially...
21/10/2026

ELLE Residences Dubai Islands, the second branded residential project by ELLE in the world, and the moment we officially welcomed it to life.

98 apartments. Opening Q1 2028.
A project that brings together the editorial heritage of ELLE, the development expertise of , and the technical leadership of ARQUINAUT.

This combination of leaders coming together to work on a shared vision is a reflection of the value branded real estate offers.

Welcome to ELLE Dubai Islands.

A successful branded concept requires a clear point of view, a lifestyle that extends beyond products, and enough cultur...
21/10/2026

A successful branded concept requires a clear point of view, a lifestyle that extends beyond products, and enough cultural relevance to shape how people want to live.

In practice, the question is: does the brand exist outside its product range? Can it furnish a living room, choose a holiday, define a Sunday morning? If a brand can only describe itself through what it sells, the residence will feel like a showroom. If it can describe itself through how its customers live, the residence has a chance to feel like home.

As branded real estate continues to grow globally, the first challenge is understanding whether a brand has the cultural depth to shape not just what people buy, but how they live.

Let’s see if your brand can be a good fit.

The branded residence sector is one of the defining forces shaping global luxury.From hospitality to fashion, automotive...
21/10/2026

The branded residence sector is one of the defining forces shaping global luxury.

From hospitality to fashion, automotive and wellness brands, developers are increasingly using branded real estate as a strategic tool to create differentiation, trust and long-term value.

According to Knight Frank Global Branded Residence Survey 2025, the market is projected to grow from 611 schemes today to more than 1,000 developments globally by 2030.

For developers and global brands, the question is no longer whether branded residences will grow.

The question is: who will define the next decade of living?

Miami, Dubai, São Paulo, Bali. ELLE signed its first branded residential project in Miami in 2024. Since then, we've wor...
21/10/2026

Miami, Dubai, São Paulo, Bali.

ELLE signed its first branded residential project in Miami in 2024. Since then, we've worked alongside ELLE to bring six more projects to signature across Dubai Islands, São Paulo, Bali, and much more. Eight hundred-plus residential units now in development or pre-construction under one brand.

The role of a technical representative and creative director is to keep the brand intact across all steps, from concept to delivery, without flattening what makes each market different.

Discover our projects.

ELLE Residences Miami, the first branded residential project ever signed by ELLE.189 apartments. as developer. Interior...
21/10/2026

ELLE Residences Miami, the first branded residential project ever signed by ELLE.

189 apartments. as developer. Interior design by . Opening Q2 2028.

Arquinaut is the exclusive technical representative of ELLE overseeing the entire project: brand translation, design oversight, FF&E strategy, marketing alignment.

Some data we can already share: ELLE Residences Miami have sold faster off-plan than other branded developments in the same area. And achieved a premium price compared to similar non-branded properties.

Meet Gregory A.I. Martínez de Riquelme, Founder & CEO of Arquinaut. 20+ years in architecture, design, and real estate. ...
21/10/2026

Meet Gregory A.I. Martínez de Riquelme, Founder & CEO of Arquinaut. 20+ years in architecture, design, and real estate. Senior roles at Gensler and Archi-Tectonics.

In 2012 he founded Arquinaut, a branded real estate partner and architecture studio based in London.

Today, Gregory and his team specialize in guiding brands into the world of real estate, from concept to delivery, developing the next generation of branded residences and hospitality.

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77 Ifield Road
London
SW109AU

Telephone

+447412008394

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