Octopus

29/05/2026

Negativity Bias
Why Bad News About Competitors Feels Better Than It Should https://www.octopusintelligence.com/negativity-bias-why-bad-news-about-competitors-feels-better-than-it-should/
People Powered Competitive Intelligence Agency

By Octopus Competitive Intelligence Agency

29/05/2026

"A desk is a dangerous place from which to watch the world".

Never more so than today, when key decisions are made by those who rely just on Claude, CoPilot and ChatGPT.

People Powered Competitive Intelligence Agency | www.octopusintelligence.com

08/05/2026

How Competitive Intelligence Turns Volatility Into Advantage

Many see volatility as something to get through until things go back to normal. The media often makes this chaos feel even bigger, but it’s clear we’re all working in uncertain times.

By Octopus Competitive Intelligence Agency

07/05/2026

Which competitor are you dismissing because they look small today, while they are quietly learning faster than you?

Octopus Competitive Intelligence Agency | www.octopusintelligence.com

05/05/2026

The Collection Obsession: Competitive Thinking by Octopus Competitive Intelligence
https://www.octopusintelligence.com/the-collection-obsession-by-octopus-competitive-intelligence/

01/05/2026

The Prediction Game

While you predict their next move, they do the unexpected. While you model their behaviour, they change it. And while you plan for their strategy, they abandon it. The future isn’t predictable—it’s creatable.

https://www.octopusintelligence.com/the-prediction-game-competitive-thinking/

People-Powered Competitive Intelligence

By Octopus Competitive Intelligence Agency

30/04/2026

Beating yesterday’s competitors is a consolation prize in tomorrow’s market.

https://www.octopusintelligence.com/the-victory-trap-by-octopus-intelligence/

People-Powered Competitive Intelligence Agency

28/04/2026

The Victory Trap

Companies celebrate beating their competitors like it’s the final whistle of an FA cup final. More revenue than them. Market share gained. Product features are superior. Job done.

By Octopus Competitive Intelligence Agency

24/04/2026

Way too many decisions by way too many people are made by factoring in the past without anticipating the future.

People-Powered Competitive Intelligence Agency | www.octopusintelligence.com

23/04/2026

Worried competitors are ahead in ways we can’t see

Many lose by chasing phantom threats. Leaders often think competitors have advantages that aren’t real. They then overlook the real challenges right in front of them. Here’s how to end speculation and focus on what drives results.

https://www.octopusintelligence.com/worried-competitors-are-ahead-in-ways-we-cant-see/

People-Powered Competitive Intelligence Agency

By Octopus Competitive Intelligence Agency