27/08/2026
EPISODE 2: OUR SILK ROAD — Launch Strategy
We launched Botani Bloom in December 2025. It wasn’t easy, we learned a lot, and it was so worth it.
Here’s exactly what worked (and what didn’t)! Save this if you’re building your own brand 👇
1. Markets 🎪
Made sense with Christmas coming up. Got us visibility, but not the right audience. Lesson: know where your customer actually shops.
2. Influencer marketing 🤍
Don’t expect sales overnight. PR packages and influencer stories: It’s a brand awareness play. Our best result? A raw, fun and honest reel with M E G A N N🇭🇰🇫🇷 where Charlene co-founder just told the real story and asked for support. No fancy production. That’s what people connect with.
3. Meta ads 🎯
Our #1 recommendation. Biggest reach, best targeting, real ROI. Best not to DIY it! Hire an ads manager and commit to at least 3 months. Their expertise is worth the money! After launching your website, sales won’t just magically appear if you don’t have exposure.
4. Retail partners 🏬
The hardest one. Lots of rejections. But it builds trust, visibility, and steady revenue. We now have 4 retail partners, which we’ll talk more about in Episode 3.
None of this is a universal formula! It’s just what worked for us. Save it, and take what’s useful for your journey 🤍
📌 Follow for Episode 3 coming soon!
