Finally, the brand was acquired by Shanghai Yingsi Trade Co. Ltd., This professional acquisition has injected infinite vitality for Devil Nut. Through the company’s rich & perfect consummation on category structure, upgrade made for product lining, high quality materials used for the shops’ renovation, technical skills strived on production improvement plus a series of actions taken, a new-born
Devil Nut remains bright & unique, like a sparkling star raises under the competitive traditional fashion retail field. China’s fashion market changes constantly from time to time, new ideas like fresh blood & vitality injected continuously into the market. After the re-packing process of Devil Nut, it entered into the test-tube retail chain family for the high-end retail sales door into the mainland. When the brand just entered into the domestic fashion market, it already received a lot of favourable market feedbacks & is welcomed by chic, young & stylish professionals. Fast like lightening that sweep across the sky, Devil Nut’s clothing already become the symbol that showed to savor one’s personality with unique individuality and symbolised the fashion field’s most current culture. In 2008, Devil Nut started building up its exclusive chain stores one after another in high rank & stylish shopping malls in Beijing, Shanghai, Hong Kong, Chengdu, Chongqing, Hangzhou, Wenzhou, Nanjing, Harbin, Shenyang, Dalian & Changchun. In 2010, the brand targets to increase the number of stores to 30 or above, thus, opening a new chapter for the mainland market development. The name Devil Nut originates from “the devil’s fruit”, the meaning behind ~ sharing multiple personalities. The designer combines the market demand & personal liking, applying cartoon elements into the human nature by adding rich colours into lovable kids wear as well as filled the fashion with a sense of relaxation and imagination to display adult’s gloomy world, thus creating a very strong visual impulse. Clothing types:
T-shirt, polo-shirt, jacket, unlined upper garment, windproof jacket, cotton-padded jacket, down clothing, jeans, linen trousers, skirt and so on.
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2006 年，一個來自英國的品牌——Devil Nut 以他獨特的設計風格引起了一家專業服裝品牌公司的注意，最終香港盈思貿易有限公司將其歸入麾下。這一專業的收購行為給DEVIL NUT 品牌帶來了無限生機。公司通過對品類結構的豐富完善，產品面料、舖料品質的提升，生產工藝的改進等一系列舉措，在品牌風格維持其鮮明獨特的前提下，一個宛如新生的DEVIL NUT在競爭激烈的傳統服裝零售行業中如啟明星般冉冉升起，熠熠生輝。中國的服裝界風雲變幻，不斷有新鮮血液注入這樣一個富有生命力的年代。經過重新整合包裝過的DEVIL NUT以入 test-tube零售連鎖店扣開國內中高端零售的大門，剛進入國內市場就受到年輕時尚潮人的極力追捧，穿著DEVIL NUT 品牌服飾已經成為彰顯個人品味和獨特個性的標誌，成為潮流文化極佳的體驗方式。並取得良好的市場反饋。2008 年起DEVIL NUT 專賣店陸續在北京、上海、香港、成都、重慶、杭州、溫州、南京、哈爾濱、瀋陽、大連、長春等地區的大中型高檔商場閃亮登場。2010年店舖數量將增加至30家以上，從而掀開Devil Nut品牌在國內推廣發展的新篇章。
Devil Nut 取自“惡魔果實”，具有多重性格的含義。設計師融合了個人愛好和市場需求，以人性卡通及豐富的色彩、可愛的童趣以及充滿張弛的想像力來表現成人的世界的陰暗色彩，視覺衝擊力非常強。
