was incorporated in 1997 to provide the elevator, escalator and moving walk industry with a reliable and specialized contractor for the ever-increasing numbers of industrial and commercial buildings in China. The company has since become a highly integrated elevator, escalator and moving walk manufacturer with a wide range of activities including equipment manufacturing and contracting for the des
ign, supply, installation, testing and maintenance of elevator, escalator and moving walk. Through the years, the company has worked its way into the forefront of the industry and established a growing reputation in the country and overseas. is involved in the manufacture of elevator, escalator and moving walk in its factory situated in Quanzhou, China, producing a wide range of FUJI brand products for these categories:
- Passenger Elevator - Goods / Freight Elevator
- Machine Room less Elevator - Car / Vehicle Elevator
- Observation / Panoramic Elevator - Home / Villa Elevator
- Service Elevator - Escalator
- Bed / Stretcher Elevator - Travellator / Moving Walk
The company has also entered into a Component Supply and Technical Support Agreement with Fuji Electric Co. All major elevator components are produced after extensive joint Research and Development and imported from Japan. This technical co-operation will also serve to enhance the quality performance and reliability our FUJI products. represents the culmination of this synergy that combines the vast experience know-how and technology of both companies. The apparent benefit of this collaboration is the continuous development of safe, reliable and elegant FUJI products for the industry and all our customers. The new elevator system incorporates an advanced multi-processor control system where inter-component communication is carried out via serial transmission. The result is a system that is easy to install with a significant reduction in the number of hoist way wires. Versatility is achieved via programmable micro-controllers, the software of which can be written to cater to the exact requirements of the client. Further reduction in elevator hardware, such as inductor plates, is achieved by the self-learning or calibration feature whereby during commissioning, the elevator controller determines the floor heights and travel distances, and stores the collected information in a memory chip. The significant reduction of hoist way wires, as much as sixty percent when compared to conventional elevator and hardware coupled with the improved system reliability results in a highly stable and safe system. The company has, in recent years, decided to aggressively market and sell the new product in both local and overseas markets. Initial feedback received from customers is very favorable and will serve to increase the momentum for further sales of this new product, the stable and reliable FUJI elevators, escalators and moving walks. The company has undertaken the supply and installation of more than 11,000 units of FUJI brand elevators, escalators and moving walks in a multitude of facilities, hotels, shopping complexes and high rise buildings. Prestigious buildings that utilise the FUJI line of elevators, escalators and moving walks include in Appendix 1. In line with the company’s continued commitment to product excellence, quality, safety and reliability, our products and processes are in full compliance with the EN81:1 quality and safety standards. As the crowning achievement of the past year, we were awarded the EC type-examination Certificate from Bureau Veritas and ISO9001:2008 from IQ Net for quality certification for manufacturing, installation, modernization and maintenance of our FUJI products. This commitment is further reflected in the company’s emphasis on product research and development. The company has also invested extensively into its manufacturing operations, combining its wealth of engineering knowledge and experience to transform its manufacturing facility into a fully equipped and modern assembly plant which is supported by sophisticated computer aided systems that produced high technology and passenger friendly FUJI products. The principal markets targeted for the lifts and escalators manufactured by Fuji Sino Elevators Co., Ltd. encompass all types of buildings. Its products are intended for all walks of life. In general, the company’s products are intended for the following market segments:
- Elevators are intended for commercial and residential buildings, shopping complexes, hotels, factories & hospitals.
- Escalators and Moving Walks are intended for commercial buildings, shopping complexes, hotels, airports & underground facilities.
- Dumbwaiters are intended for Factories, restaurants, libraries, banks & hotels. The company is continuously exploring and discovering new markets in which to sell its products and boost revenue. Presently, two methods of distribution are employed; one for local sales and the other for export sales. In its continual bid to obtain a bigger market share, the company has adopted an efficient distribution channel for its products with offices and agencies centred in the main growth provinces in China. The main office and branch offices including agencies each have their own independent marketing teams as well as servicing and maintenance teams catering to the needs of each respective region in China. Overseas sales are viewed as an important source of revenue with a large potential for growth. Accordingly, the main office has adopted an aggressive policy to explore potential new overseas markets for its products. These efforts have borne fruit in that the main office has managed to appoint overseas agents and distributors in countries such as:
- Qatar
- Bahrain
- Kuwait
- Thailand
- Egypt
- Jordan
- Malaysia
- Algeria
- Philippines
- Sri Lanka
- Maldives
- Iran
- Sudan
- United Arab Emirates
- Oman
- South Africa
- Yemen
- Pakistan
- Madagascar
- Vietnam
- Iraq
- Macau
- Rwanda
- Ghana
- India
- Bangladesh
- Tunisia
- Saudi Arabia
- Afghanistan
- Libya
- Nigeria
The competitive advantage of Fuji Sino Elevators Co., Ltd. in terms of operations, technology, pricing and financing risks can be summarised as follows:
- manufacturing operations with upstream and downstream activities;
- the availability of local and overseas technical expertise;
- in-house manufacturing of component parts;
- competitive sales pricing;
- custom made designs to cater to client’s requirements;
- prompt delivery and installation;
- customer oriented after sales service;
- marketing set-up;
- overseas market and manufacturing base;
- strong assets backing; and
- diversified customer base;
It has also been granted pioneer status by the government, further enhancing the competitive edge of the company. is not only experienced in handling projects for many years, the group has also assembled and installed more than 11,000 units of elevators, escalators and moving walks in China and overseas countries. The ability of the company to secure projects in the past as well as for the future is a testimony of the confidence that its clients have in the ability of the company to handle large and technically demanding projects with tight budgetary controls and deadlines. With the availability of both local and overseas expertise, the company has actively engaged in the area of research and development to develop new, improved and reliable products. Local technology has been integrated with the latest technologies imported from FUJI Japan. Where necessary, local technical staff have also been sent for overseas training to further enhance their skills and knowledge. The technology transfer coupled with a strong research and development team has enabled the company to develop products for the future. The company has in its employ, vastly experienced and loyal key management teams to manage the daily operations of its companies. The close involvement of the executive directors in the daily operations of the group is further indication of the company’s commitment to product quality and customer satisfaction. Strong emphasis is placed on the development of its biggest asset, its employees. In line with this, regular training is conducted, both in-house and externally, for the employees. On the job training is
considered an integral part of the staff development to not only enhance the knowledge acquired in classrooms but also to provide practical application of newly acquired skills. In line with prevailing government guidelines, the company has developed policies with emphasis on work safety, safe products and zero defects. The philosophy of Fuji Sino Elevators Co., Ltd. is to develop and implement processes that create:
- a safe and conducive working atmosphere for its employees to work efficiently and productively,
- work processes which are safe and in line with the provisions of both the GB 7588 and EN81:1 quality and safety standards,
- manufacturing processes that are environmentally friendly and pollutant free. is engaged in a service-related industry with all of its products affecting and used by all walks of life. In this essence, the company will continue to develop processes and products that will benefit and enhance the quality of the lives everyone deserves.
