24/09/2026
Biophilia Summit 2026. Biophilia in Practice: Sensing, Belonging, Regenerating.
Luca Caruso is now presenting HORTEL, a Regenerative, Biophilic Business Model for Hospitality. Hortel — "horticultural" plus "hotel" — a turnkey service to convert underused hotel green space into productive, biophilic, regenerative gardens.
A few words from the presentation.
Sustainable, in most hotels, means doing less damage. Subtraction. Regenerative means addition.
Hortel created more life through organic cultivation and the events around it.
It healed the hotel's future by turning it into a local hub other businesses wanted to be near.
It enhanced the wellbeing of guests and staff simply by giving them a living space to be in.
And it served something we don't put in a Profit and loss balance sheet, but every guest feels anyway: our very human need to be near living things.
Hortel promotes a contemporary interpretation of the ancient greek concept of "hospes", with Mother Nature considered as the xenos bestowing a thriving and sustainable future for humanity.
Thanks Points by Sheraton Catania Hotel & Conference Center for sharing this vision.
Living Future Europe