TrendWatching

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TrendWatching One of the world's leading consumer trend firms. We guide businesses with meaningful opportunities.

Our in-house teams in Amsterdam, Berlin, Singapore, London, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 300+ spotters in more than 80 countries.

Wellness venues and devices are drawing on storytelling, furniture design and art to shape their surroundings.The shared...
22/10/2026

Wellness venues and devices are drawing on storytelling, furniture design and art to shape their surroundings.

The shared approach makes design part of the wellness experience, whether by staging a sequence, fitting equipment into the home or bringing art into a training space.

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Brands are building campaigns around cultural debates and customer frustrations.The shared approach gives each campaign ...
21/10/2026

Brands are building campaigns around cultural debates and customer frustrations.

The shared approach gives each campaign a recognisable starting point, then responds with humour, a product offer or practical support.

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Brands are turning familiar products and experiences into limited-edition merchandise and prizes.These objects connect p...
20/10/2026

Brands are turning familiar products and experiences into limited-edition merchandise and prizes.

These objects connect promotions with restaurant enthusiasm, team loyalty and pet care, giving customers another way to engage with the brand.

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Charity campaigns are connecting participation with digital possessions, everyday purchases and pet adoption profiles.Se...
19/10/2026

Charity campaigns are connecting participation with digital possessions, everyday purchases and pet adoption profiles.

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Travel operators are adding entertainment and art to journeys, stations and tickets.These initiatives make culture part ...
16/10/2026

Travel operators are adding entertainment and art to journeys, stations and tickets.

These initiatives make culture part of the travel experience, giving passengers and visitors something to enjoy along the way.

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Click the link in bio for instant access.

Products are addressing different aspects of sunlight, from solar charging to skin protection and targeted UV exposure.S...
15/10/2026

Products are addressing different aspects of sunlight, from solar charging to skin protection and targeted UV exposure.

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Dating and friendship services are adding structure to how people meet.Brands are bringing more focus to introductions t...
14/10/2026

Dating and friendship services are adding structure to how people meet.

Brands are bringing more focus to introductions through fewer matches, organised gatherings or a shared activity.

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AI tools are making existing conversations, announcements and sheet music available in additional languages and accessib...
13/10/2026

AI tools are making existing conversations, announcements and sheet music available in additional languages and accessible formats.

Brands are adding translation and format conversion to existing services, helping more people use the information they provide.

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⚡ NEW: our AI Signals WhatsApp groupAs we prepare for the launch of Serious Shift, a TrendWatching initiative to bring b...
13/10/2026

⚡ NEW: our AI Signals WhatsApp group

As we prepare for the launch of Serious Shift, a TrendWatching initiative to bring busy people like you the biggest AI shifts shaping society, consumers and organizations, we’ve started sharing one essential AI signal every day on WhatsApp.

Do join us!

Health and beauty brands are using biotechnology to address specific compounds, ingredients and contaminants.See What’s ...
12/10/2026

Health and beauty brands are using biotechnology to address specific compounds, ingredients and contaminants.

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Click the link in bio for instant access.

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