05/09/2012
Go Blue Team
To launch the 2012 Blue September campaign, PlaceMakers held the inaugural undie dash with rugby legend Buck Shelford. The days shenanigans were hosted by MC Mike Puru from The EDGE and comedian Te Radar.
Of course there was a very special guest appearance by New Zealand’s newest superhero: the Blue Streak who is leading the fashion craze of wearing un**es on the outside.
Rugby player Slade McFarland came along dressed to dash and showed off his guns while racing his wheelbarrow around challenges like the barrow slalom, and Pink Batts pick up.
Check out these pics and make sure you get down to your local PlaceMakers store to pick up your blue Swanndri un**es - $10 from every pair goes to Prostate Cancer Foundation.